Looking at the national trend, 2011 will be a year of transition as the first year of the 12th Five-Year Plan. The government has lowered the demand for growth rate, and instead focused on the adjustment of economic growth mode: First, the current export and investment pull to consumption, so expanding domestic demand will become the top priority; second, through interest rates and credit, etc. The means of adjustment are used to effectively suppress inflation. Third, real estate regulation tends to be normalized and long-term. The government tries to avoid the collapse of the US and Japan crisis by increasing the construction of affordable housing and avoiding further expansion of the housing bubble. Based on the above points, the economic trend in 2011 should not be ups and downs.
From an industrial point of view, after years of mobilization, the transfer of ceramics industry has basically come to an end, and the distribution of production areas has gradually become clear and clear. After several years of large-scale adjustment, Foshan Ceramics has re-established the new positioning of the millennium pottery, but how will it be laid out in 2011? In other emerging areas, the first phase of investment by most of the enterprises has basically been Completion, whether it is intentional or helpless, the advantages and disadvantages of Foshan ceramics have been revealed in various places, and various problems and contradictions have also been exposed.
For ceramics companies, 2011 is also destined to be a transitional year. After years of expansion, ceramics companies should take this opportunity to stop and rest, and recharge, it is necessary to calm down and think about it in order to seize new opportunities in the new round of economic cycle. No matter how the situation changes, the adjustments and breakthroughs that enterprises have begun will continue. The differentiation of brands is also imperative. After the production capacity and products, human factors will become a new source of power for the development of ceramic enterprises. In 2011, every company should focus on team building and employee training, and really strive to be people-oriented.
Looking back on 2010, old ceramic enterprises are seeking new life, such as the reorganization of Eagle and Asia. Large enterprises are adjusting, such as Marco Polo’s flattening of channels and Dongpeng’s brand new positioning; emerging companies are seeking breakthroughs, such as Jin Yitao and Xingxing. Hui's overseas capital marriage and so on.
The surface of the ceramic industry is actually hidden with many risks and crises. In recent years, the huge capacity of industrial transfer and expansion in different places has begun to be released. The inventory of products has increased sharply, while the flow of people in terminal stores has become less and less. The pressure on energy conservation and emission reduction is increasing, and the prices of raw materials and labor are coming. The higher the quality of raw materials and labor resources, the less.
From the product point of view, the glaze and polished crystal products in 2010 were the most popular, and many companies swarmed. After the glazed tiles and polished crystal bricks are raised, the antique bricks must have large adjustments, and the polished tiles must also have new breakthroughs. The advantages of three-dimensional inkjet printing products are obvious, but ink is still the biggest bottleneck. As inkjet printing products mature, the inkjet process and the previous roller and screen printing processes will gradually merge, rather than mutually exclusive. After all, each has its own advantages and disadvantages and cannot replace each other. In addition, with the breakthrough in the integration of antique and polished products, the porcelain tile industry has been in an unprecedented predicament for decades.
At the beginning of 2010, the red-headed documents of a piece of paper building materials went to the countryside, urging the vast rural market to open up to the architectural ceramics. China's low-end market demand is growing rapidly, but the low-end capacity of Jiantao is expanding at a faster rate. The strategic layout of local production local sales has encountered challenges. The problem may be that there are too many people who share the same ideas in the same place. In the high-end market, there will also be challenges in 2011. The newly emerged polished crystal tiles are due to numerous companies. Intervention in scale will be caught in a scuffle.
2011 China's ceramic industry four changes worthy of attention First of all, due to the impact of national macro-control, China's real estate market will gradually achieve a rational return. Therefore, the speed of new building construction will slow down this year, and the sales of domestic ceramic sanitary ware products will be affected, especially in the first half of the year. In terms of export sales, the situation has become more severe due to foreign anti-dumping and the RMB exchange rate.
Secondly, under the background of the country's vigorous promotion of energy conservation and emission reduction, the awareness of energy conservation and environmental protection of ceramic enterprises will be strengthened. According to statistics, in 2010, only Foshan had more than 20 ceramic enterprises closed down, and the retained enterprises will gradually embark on the road of brand development. All major ceramic producing areas will pay more attention to environmental protection construction. Any enterprise should be stationed, and energy conservation and environmental protection will be the first assessment basis. At the same time, upstream production enterprises will enter into an era of complementary advantages, differentiation, and capitalization. Cross-border cooperation and mergers and acquisitions will continue to emerge; the downstream market will have an era of capitalization, chaining, branding, informationization, and enterprise management standardization; and the rise of a number of large distributors In some provincial capital cities, merchants will use the power of capital to implement the terminal retail chain model on a provincial basis. The excellent retailers in cities, counties and districts will become the targets of their mergers and acquisitions. Integrators will gain a favor from a large number of premium brands upstream with their industry influence and strong market distribution capabilities. Furthermore, with the development of building materials to the countryside, China's rural market will show an unprecedented momentum, and a number of brand enterprises will redesign a series of product lines to create products more suitable for rural consumption in order to land in the rural market. According to the survey, ceramic tile consumption is now concentrated in 20% of the urban population, and nearly 80% of the rural population cannot use ceramic tiles. Therefore, enterprises will aim at the rural market and seize the commanding heights of the future market, which will lead to further improvement of logistics channels, quality supervision and after-sales service.
Finally, with the continuous increase of urban population and the deterioration of urban traffic conditions, as well as the restrictions on urban land use, this year's major cities in China will surely set off a new heat of renovation, which will affect the urban landscape and cause traffic. The clogging of the old professional market will be the object of demolition, and the provinces and cities will see a major market migration this year.
Today, the ceramics industry is at a node from large to strong and has entered a period of strategic opportunity. In the future, the industry must be strong, and a synergy must be formed. Enterprises must emphasize cooperation in the competition, and thus form a new industry advantage, in order to grow from the practice of existing game rules to the makers of future game rules. I hope that in 2011, we will become the first year of the building ceramics industry. We hope that the leaders of mainstream brand enterprises will come together sincerely to discuss the development of the industry and create a bright future for the industry.
From an industrial point of view, after years of mobilization, the transfer of ceramics industry has basically come to an end, and the distribution of production areas has gradually become clear and clear. After several years of large-scale adjustment, Foshan Ceramics has re-established the new positioning of the millennium pottery, but how will it be laid out in 2011? In other emerging areas, the first phase of investment by most of the enterprises has basically been Completion, whether it is intentional or helpless, the advantages and disadvantages of Foshan ceramics have been revealed in various places, and various problems and contradictions have also been exposed.
For ceramics companies, 2011 is also destined to be a transitional year. After years of expansion, ceramics companies should take this opportunity to stop and rest, and recharge, it is necessary to calm down and think about it in order to seize new opportunities in the new round of economic cycle. No matter how the situation changes, the adjustments and breakthroughs that enterprises have begun will continue. The differentiation of brands is also imperative. After the production capacity and products, human factors will become a new source of power for the development of ceramic enterprises. In 2011, every company should focus on team building and employee training, and really strive to be people-oriented.
Looking back on 2010, old ceramic enterprises are seeking new life, such as the reorganization of Eagle and Asia. Large enterprises are adjusting, such as Marco Polo’s flattening of channels and Dongpeng’s brand new positioning; emerging companies are seeking breakthroughs, such as Jin Yitao and Xingxing. Hui's overseas capital marriage and so on.
The surface of the ceramic industry is actually hidden with many risks and crises. In recent years, the huge capacity of industrial transfer and expansion in different places has begun to be released. The inventory of products has increased sharply, while the flow of people in terminal stores has become less and less. The pressure on energy conservation and emission reduction is increasing, and the prices of raw materials and labor are coming. The higher the quality of raw materials and labor resources, the less.
From the product point of view, the glaze and polished crystal products in 2010 were the most popular, and many companies swarmed. After the glazed tiles and polished crystal bricks are raised, the antique bricks must have large adjustments, and the polished tiles must also have new breakthroughs. The advantages of three-dimensional inkjet printing products are obvious, but ink is still the biggest bottleneck. As inkjet printing products mature, the inkjet process and the previous roller and screen printing processes will gradually merge, rather than mutually exclusive. After all, each has its own advantages and disadvantages and cannot replace each other. In addition, with the breakthrough in the integration of antique and polished products, the porcelain tile industry has been in an unprecedented predicament for decades.
At the beginning of 2010, the red-headed documents of a piece of paper building materials went to the countryside, urging the vast rural market to open up to the architectural ceramics. China's low-end market demand is growing rapidly, but the low-end capacity of Jiantao is expanding at a faster rate. The strategic layout of local production local sales has encountered challenges. The problem may be that there are too many people who share the same ideas in the same place. In the high-end market, there will also be challenges in 2011. The newly emerged polished crystal tiles are due to numerous companies. Intervention in scale will be caught in a scuffle.
2011 China's ceramic industry four changes worthy of attention First of all, due to the impact of national macro-control, China's real estate market will gradually achieve a rational return. Therefore, the speed of new building construction will slow down this year, and the sales of domestic ceramic sanitary ware products will be affected, especially in the first half of the year. In terms of export sales, the situation has become more severe due to foreign anti-dumping and the RMB exchange rate.
Secondly, under the background of the country's vigorous promotion of energy conservation and emission reduction, the awareness of energy conservation and environmental protection of ceramic enterprises will be strengthened. According to statistics, in 2010, only Foshan had more than 20 ceramic enterprises closed down, and the retained enterprises will gradually embark on the road of brand development. All major ceramic producing areas will pay more attention to environmental protection construction. Any enterprise should be stationed, and energy conservation and environmental protection will be the first assessment basis. At the same time, upstream production enterprises will enter into an era of complementary advantages, differentiation, and capitalization. Cross-border cooperation and mergers and acquisitions will continue to emerge; the downstream market will have an era of capitalization, chaining, branding, informationization, and enterprise management standardization; and the rise of a number of large distributors In some provincial capital cities, merchants will use the power of capital to implement the terminal retail chain model on a provincial basis. The excellent retailers in cities, counties and districts will become the targets of their mergers and acquisitions. Integrators will gain a favor from a large number of premium brands upstream with their industry influence and strong market distribution capabilities. Furthermore, with the development of building materials to the countryside, China's rural market will show an unprecedented momentum, and a number of brand enterprises will redesign a series of product lines to create products more suitable for rural consumption in order to land in the rural market. According to the survey, ceramic tile consumption is now concentrated in 20% of the urban population, and nearly 80% of the rural population cannot use ceramic tiles. Therefore, enterprises will aim at the rural market and seize the commanding heights of the future market, which will lead to further improvement of logistics channels, quality supervision and after-sales service.
Finally, with the continuous increase of urban population and the deterioration of urban traffic conditions, as well as the restrictions on urban land use, this year's major cities in China will surely set off a new heat of renovation, which will affect the urban landscape and cause traffic. The clogging of the old professional market will be the object of demolition, and the provinces and cities will see a major market migration this year.
Today, the ceramics industry is at a node from large to strong and has entered a period of strategic opportunity. In the future, the industry must be strong, and a synergy must be formed. Enterprises must emphasize cooperation in the competition, and thus form a new industry advantage, in order to grow from the practice of existing game rules to the makers of future game rules. I hope that in 2011, we will become the first year of the building ceramics industry. We hope that the leaders of mainstream brand enterprises will come together sincerely to discuss the development of the industry and create a bright future for the industry.
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