In the recent ranking of the world's top ten paint companies, no Chinese brand made the list. This highlights the long journey China still has to take in becoming a true global paint power. The key challenge for the Chinese paint industry today is how to transform from a large paint nation into a strong paint country. How can China achieve this transformation?
First and foremost, improving product quality and brand awareness is essential. For any company, product quality is the foundation of its survival. Without high-quality products, businesses cannot thrive, and the paint industry is no exception. Companies should not be satisfied with just dominating the domestic market; they must look globally. They need to enhance their product quality, strive for excellence, and strictly adhere to international standards. At the same time, building a strong brand is equally important. The era of "good wine needs no bush" is over. Brand building has become a core part of business strategy. A strong brand not only reflects the value of the product itself but also provides emotional and cultural value to consumers. Large Chinese paint companies should develop unique brand strategies with Chinese characteristics to increase global recognition. In an era of major economic changes, this is an urgent task for all Chinese paint companies.
The transformation and upgrading of products is now crucial. According to a survey by a leading global paint association, eco-friendly paints are set to be the next big trend. China, as a major player in the paint industry, is no exception. With the concept of a "beautiful China" being emphasized, green products like water-based paints have gained more attention. Although water-based paints are still in the early stages in China, increasing environmental regulations are pushing manufacturers to adopt greener practices. Many Chinese paint companies are actively working on developing and promoting water-based solutions. Both local and foreign firms are accelerating their shift toward environmentally friendly products. Some multinational companies have even established production bases in China to expand their water-based paint offerings. Industry experts believe that 2013 marked a critical turning point for the Chinese paint industry, with a deeper transformation already underway. This shift is laying the groundwork for China’s rise as a global paint power.
Outdated production capacities will inevitably be phased out. Companies with obsolete technology face multiple challenges, including rising costs, market saturation, and unstable downstream demand. Smaller, less competitive firms struggle to survive in such conditions. Meanwhile, larger companies with stronger capital, technology, and product advantages are gaining more market share, leading to a highly polarized industry. Consolidation and industrial concentration are inevitable trends. As weaker players are eliminated, the market will restructure, creating new opportunities for growth and helping China move closer to becoming a paint power.
Finally, talent development and technological innovation must align with global standards. The cultivation of skilled and innovative personnel is vital for the success of any paint company. The gap between domestic and international companies often lies in human resource management and talent quality. Learning from global leaders like AkzoNobel, which runs the China Management Training Program, could offer valuable insights. New graduates spend a year in China before being sent to Europe for 12–18 months of rigorous training, gaining technical and leadership skills through global projects. AkzoNobel also operates a research and development center in Shanghai, supporting its operations across Asia. Such efforts help build a pipeline of top R&D talent. As Confucius once said, “Among three people walking, there is always something to learn.†Talent development may well be the secret weapon for Chinese paint companies to succeed on the global stage.
rubber seals, uses of rubber seals
Yuyao Shuguang stainless steel bearing Co., LTD , https://www.shuguangbearing.com