Raise the Convention and Exhibition Innovation Number  Leading the new course of home furnishing
The press conference of the 3rd Shanghai Home Expo was grandly held on December 7 at Everbright International Hotel
We are in an era of change, and no one can hold the classics of the past and successfully move into the future again! With the advent of the marketing era, no one can refuse a new business model!
The Shanghai Home Expo model is a new marketing wisdom model planned in response to fierce market competition. This model breaks through the traditional sales model, repositions the market, studies consumer psychology, integrates vendor resources, focuses on customers, peer-to-peer, one-to-one, In order to achieve disruptive, explosive growth and growth such as active passenger flow, sales, and popularity. So far, the model of the Shanghai Home Expo has achieved a sensational success! Turning impossible into possible makes the planning a miracle!
"Third Shanghai Home Expo" will be opened March 11, 2011 -13 at the Shanghai Everbright Convention & Exhibition Center curtain, Shanghai will build a first-class people, a home improvement design, you can purchase the class with the most affordable price One-stop home purchase platform for brands, first-class products and first-class services.
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The press conference of the 3rd Shanghai Home Expo
   December 7, 2010, "The Third Shanghai Home Expo" press conference was held at the Everbright International Hotel, Shanghai Commission of Commerce Director of the Trade Promotion Chiang snow root, Shanghai Decoration Industry Association Deputy Secretary-General Jia Xiang Jun, Mao Wanqing, director of the Shanghai Home Expo Organizing Committee, Ying Zaiyang, secretary general of the Materials Committee of the Shanghai Decoration Industry Association, and Wang Guoping, General Manager of Shanghai Huamo Exhibition Service Co., Ltd., the organizer of the Home Expo, attended the press conference. In addition , more than 300 representatives from the top 30 well-known home improvement companies in Shanghai , more than 200 brand building materials and home furnishing companies, and dozens of industry authoritative media attended the press conference.
It is reported that the "3rd Shanghai Home Expo" is hosted by the Shanghai Decoration Industry Association, jointly undertaken by Shanghai Huamo Exhibition Service Co., Ltd. and the China International Trade Promotion Committee Taizhou Municipal Committee. The exhibition has been awarded by the Shanghai Urban and Rural Construction and Transportation Committee, full support of Shanghai Pudong CCPIT, Shanghai, Taizhou Chamber of Commerce, Guangzhou City, CCPIT, Suzhou City, CCPIT, Wuxi City, CCPIT, Nantong City CCPIT, Wenzhou City, CCPIT, Jiaxing City, CCPIT, Jinhua City CCPIT and other units, the upcoming March 11, 2011 - The curtain opened at the Shanghai Everbright Convention and Exhibition Center on the 13th . The "third Shanghai Home Expo" has the following five characteristics.
   1. Keep the scale of flagship exhibition continuously expanding
"The 3rd Shanghai Home Expo" opened the 1-3 floor pavilion of the Everbright Convention and Exhibition Center , the three pavilions are linked, full pavilion exhibition, 30,000 square meters exhibition area, a total of 1500 booths , an increase of 30 % compared with the previous session , It has maintained the status of the largest flagship exhibition in the terminal market of the Shanghai home furnishing industry. The exhibits of the Home Expo cover the upstream, middle and downstream industries of the home. They are divided into exhibition areas such as home improvement, building materials, sanitary ware, floors, cabinets, electrical appliances, furniture, household goods, etc., to build a one-stop service platform for consumers.
At present, the recruitment work of the Shanghai Home Expo is progressing smoothly. 70% of the booths on the first floor bathroom, kitchen appliances, and ceramics exhibition areas have been booked by businesses, 20% have been booked, and 60% of the second floor furniture and wood flooring exhibition areas have been signed. 30 % Of the booths were booked, and the home improvement exhibition area on the third floor was organized by the Shanghai Decoration Industry Association with more than 30 well-known home improvement companies participating.
There are many large enterprises, well-known enterprises, and many brand enterprises participating in the Shanghai Home Expo. The proportion of famous, special, excellent, new, and high products is high, and the nationalization and internationalization of exhibits are strong. Kohler, TOTO , Hecheng Sanitary Ware, Oulusha, Anwar Sanitary Ware, Panasonic, Fangtai, Bologni, Piano, Dongpeng, Asia, Opp, AIA Ceiling, Shengxiang Floor, Jiusheng Floor, Jun Brand Floor and other well-known brands One after another.
Second, continue to maintain the role of industry vane
During the Shanghai Home Expo, we will continue to hold wonderful events such as the home furnishing industry summit forum and home improvement design lectures, extend the home furnishing industry chain, improve the service chain, expand the market chain, provide more authoritative and richer home furnishing information, and continue to maintain Shanghai home furnishing The vane role of industrial development.
Based on the development of online home fairs through Shanghai Jiabo.com, it further strengthened the functions of information, services, publicity, trading and brand building. The organizing committee strengthened the in-depth cooperation with various portal websites of the home furnishing industry to fully open the largest home fair in Shanghai. The online home furnishing market provides in-depth services for the home furnishing industry and home consumption, leading the new trend of home consumption in Shencheng.
The press conference of the 3rd Shanghai Home Expo
The press conference of the 3rd Shanghai Home Expo
3. Strong publicity and display of brand charm
  "Building industry flagship brand through long-term cultivation" is the established goal of the Shanghai Home Expo. Investing heavily in propaganda, disseminating the brand culture and brand new ideas of the Home Expo, and shaping the brand effect are the fundamental ways to achieve the goal. This home expo will continue to invest heavily in print media such as Xinmin Evening News, News Morning News, Evening News, Times, Liberation Daily, Real Estate Times and other print media, and the amount of advertising will exceed 40 full pages; and attach great importance to online promotion, Strengthen in-depth cooperation with nearly 100 online media such as Sohu Home, Soufang Home, Sina Home, Furniture Shopping Network, I Love My Home Group Buying Network, Shanghai Group Buying Network, NetEase Home, Hejia.com, Tintin, Fence.com, etc. , To promote the home expo throughout; through the one-to-one audience invitation system, to ensure the high quality of the home expo audience, based on the currently established 200,000 owner database (including the newly opened real estate information this year) as the basis, through SMS Notifications, mailing tickets, one-to-one telephone invitations and other channels invite them to visit the home fair, and at the same time, thousands of home decoration designers and home decoration company representatives are mobilized by the decoration and decoration industry association to visit the home fair.
   4. Integrate to protect intellectual property rights
   The trademark of the Shanghai Home Expo has received preliminary approval from the industry and commerce department. The " TM " logo can be used . The "Shanghai Home Expo" will gradually become popular, take root in the international metropolis of Shanghai, and move forward. Shanghai is an international metropolis and the most active and developed frontier position in China's exhibition industry. The home expo model was established in Shanghai and successfully established a brand. It is bound to integrate and replace many small-scale consulting and exhibition activities in the industry. The inevitable trend of the development trajectory of the home expo is also the inevitable end of the innovative marketing development of the home furnishing market. In this process, it is crucial to protect the intellectual property rights in line. Mr. Wang Guoping, General Manager of Shanghai Huamo Exhibition Service Co., Ltd., the organizer of Shanghai Home Expo, believes that the maintenance of the Home Expo brand is also more conducive to the protection of the rights and interests of exhibiting enterprises and consumers. Expo logo, trust the home fair brand, through the home fair platform, develop together and share together.
   Fifth, the Internet home fair highlights the effectiveness
   Just over a year's time, home based in Shanghai Expo, showing a unique charm and good market prospects, high starting point accumulation after 2nd Fair of home, online home expo results continue to highlight, to better serve Exhibiting merchants, serving the people, and serving the home furnishing industry, Shanghai Jiabo.com continues to improve and perfect. Through online registration, online communication, information feedback, information release and other interactive systems, it provides free in-depth services to customers of Jiabo to extend Jiabo. The service chain of the association spreads more information on home furnishing for the citizens, and builds a one-stop quick platform for understanding home furnishing products.
Links:
Shanghai Home Expo Official Website: http: // Home Expo News Materials Contact Phone: 021-63457779-8005 Zhou Qin
For more furniture information , go to http://news.gojiaju.com/
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