In recent years, the new growth point of the domestic demand market is the new blue ocean and key breakthroughs that furniture companies are trying to find. Due to the rapid development of China's economy, commercial properties represented by office buildings, hotels, and large shopping malls have grown rapidly in recent years. The completion and operation of these properties have also provided a new market for the expansion of home building materials companies.
Create customized core competitiveness
In recent years, benefiting from the rapid development of the Chinese economy, the commercial and hotel industries in first- and second-tier cities have also entered a booming period, and the demand for office furniture and hotel furniture has also shown explosive growth. The difference between this type of furniture and civilian furniture is that customers emphasize more on whether the design and style of the product can be consistent with the project concept they represent, thus paying special attention to the individual characteristics of the product. In order to seize this part of the market segment, emphasizing on independent innovation design and service has become the focus of market innovation in many home furnishing enterprises.
Many small enterprises that rely on OEM processing and sample processing, although they can get a lot of orders in the market in the 1990s, but after 2000, in the fierce competition in the market, they often do not have their own core competitiveness. Once the market is sluggish or there are more powerful competitors, they will not be able to cope with it and will eventually be eliminated. Relying on low-cost advantages to compete with others will not survive in this market for a long time. The hotel furniture market is large, but it is not easy to do well. Because user needs are personalized and relatively picky, it is difficult for production enterprises to meet the standards required by customers without a corresponding system docking.
Custom furniture products have relatively high technical and performance requirements. To do this well, design is the foundation. Rely on a strong design team, and design-oriented, intervene in production control and sales control, on the premise of fully understanding the customer's needs in the early stage, and then use special product services to guide customer requirements, improve and exceed the customer Demand standards. Eventually, the market for selling products was transformed into a market for design and services.
Commercial home business opportunities are frequent
At present, China's adjustment of domestic demand to promote development and the transformation of economic structure has become the direction of China's future economic development. According to statistical data, China's consumption accounts for less than 40% of GDP, in developed countries it accounts for about 60% of GDP, and that in the United States and Western Europe accounts for 70% of GDP. Experts in the industry have analyzed that to develop consumption, a carrier is also needed, which will surely spawn a series of large-scale commercial centers such as commercial centers and squares, and then form a large commercial circle.
From the perspective of the development of the real estate market, with the continuous deepening of urban construction, the business and office atmosphere in the core area are constantly maturing, which provides favorable conditions for the development of large-scale commercial projects. Entering 2010, China's commercial real estate demand has entered a period of vigorous development, especially in first-tier big cities such as Beijing, Shanghai, and Guangzhou. Many commercial properties, including large shopping malls, five-star hotels, and super-A office buildings, have seen frequent openings. The massive development and construction of related properties has also promoted the market demand for the downstream home building materials industry.
It is against this background that many home building materials companies have seized the rise of this commercial real estate boom in a timely manner. Taking the dark horse Guangzhou Huashang Industry Co., Ltd., an industry that has sprung up in the hotel and office furniture fields in recent years, for example, this enterprise is an example of following the trend of the market and developing its growth by keenly grasping the business opportunities of market changes.
Deng Jinsheng, chairman of Guangzhou Huashang Industrial Co., Ltd., believes that the current Chinese furniture industry is maturing, and in the fierce market turmoil and competition, the trend of weakening and staying strong is intensifying. Furniture companies must constantly improve service levels and technical levels, highlight their competitive advantages, and transform their growth methods. In the view of Deng Jinsheng, the key to Huashang's strong and rapid expansion in recent years is to timely grasp the customization needs of products in the market segments such as hotels, office buildings, and high-end housing, which has changed the past. The profit model has successfully realized the integration of the industrial chain. While improving the profit margin, it has also become an unrivaled leader in this part of the customized market.
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