Before the outbreak of the affordable housing market, cabinet companies need to first understand the consumer demand of the affordable housing market in detail, and then adjust marketing channels, product types, and service models accordingly. Only in this way can we know ourselves and each other. Fight a sure battle in the affordable housing market.
The survey results show that consumers in the affordable housing market will be more worried about the environmental protection of products than the problems of inadequate after-sales service and false discounts.
Although many cabinet businesses are now pursuing environmental protection concepts, as consumers' consumption mentality becomes more rational, a simple test report can no longer meet everyone's high requirements for product environmental performance. Wang Qifeng, general manager of Veri Cabinet said: "In terms of environmental protection, I think consumers need to trust the brand when buying products. Because the test report can only show that I am qualified when I send you the inspection, it may not be sent to you. The things in the house are qualified. In this way, what is more intuitive for consumers is to believe in the brand. For example, the brand of the plate, the brand of the product, after all, it can be made into a brand, and it has its reasons and reasons. inside."
As a major project for people's livelihood, social housing is not only responsible to consumers, but also a manifestation of corporate social responsibility. Therefore, how to make a balance between benefits and responsibilities, and how to provide consumers with high-quality and low-cost products in the affordable housing market, while also ensuring the environmental performance and personalized needs of products, I believe that all cabinet enterprises in the future A subject that requires serious consideration for a long period of time.
For consumers in the home improvement market, compared with other factors, the quality, service and price of cabinet products are always the primary concerns of everyone. Therefore, how to ensure the quality of products and improve after-sales service while giving consumers some profit in price has become the first problem for cabinet enterprises to enter the security housing market.
Some cabinet figures believe that although the affordable housing market is a new piece of cake, not every company is willing to get involved. After all, it is not easy to strike a balance between quality and price. However, for those cabinet companies that want to take a slice of the soup, if the problem of cost performance cannot be solved, the affordable housing market becomes a "hard bone." Therefore, cabinet companies want to enter the affordable housing market, high quality and perfect prices have become the gold entry point.
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Application:
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