Recently, there are user reactions: In the major media, smart locks are introduced so well, people have a kind of impulse to install, but a search found that the price is too expensive, expensive even tens of thousands, a cheap one thousand five Six, the average is about 3,000, it is too expensive.
There are users complaining: The average entry-level smart phone is also about a thousand, while the smart lock is fixed on two or three thousand, four or five thousand, such a comparison, feeling smart lock is more expensive than a smart phone!
For these complaints of users, we first analyze, why do consumers think that smart locks are more expensive than smart phones; secondly, we have to tell users why smart locks are so expensive.
Regarding the first question, the author believes that first, mobile phones belong to FMCG and are the main tools for people to socialize, socialize, learn, and entertain. Second, the brand and style of mobile phones highlight the personal social status and are carried around or at any time. Use; In addition, every time the mobile phone is replaced by new generations, it has been promoted and promoted by various manufacturers.
Therefore, smart phones are not only a symbol of identity, but also a spiritual sustenance. The smart lock is different, first of all, for many years, the locks in the eyes of people belong to the hardware or building materials products, there is no concept of replacement, can not return home or stolen, most can not remember to replace; Second, the lock is A durable product, generally at least seven or more years, so even if the lock is intelligent, in the user's mind is still the "hardware" category.
Therefore, mobile phones that the user feels are too broken will not be able to handle them, which will also affect the user experience and image. The locks are different, many users think that more than ten years are using mechanical locks, used to, anyway, is to open the door and lock the door, what lock is the same. Therefore, most users think that the smart lock is an electronic lock and there is no need to spend so much money to buy a lock.
Therefore, the author believes that to allow users to accept smart locks, the biggest difficulty lies in how to change their habits, and how to promote and promote smart locks like mobile phone manufacturers, telling users that smart lock technology content is not lower than mobile phones.
Next, we have to tell consumers why smart locks are more expensive than smart phones or as expensive as mobile phones. First of all, smart locks are the products of emerging technologies such as modern intelligent technologies, cloud computing technologies, Internet of Things technologies, and Internet technologies. The biggest difference from the traditional lock is that the smart lock can be opened by fingerprint recognition, magnetic card, face recognition, iris recognition, mobile phone APP, and mobile phone WeChat, etc., eliminating the need to carry the key and forget the key.
Second, the use of smart locks is very different from smart phones. Generally speaking, smart phones will not be exposed outdoors for a long time. Smart locks need to be exposed outside the room all year round. Therefore, it must be ensured that the smart locks can be used normally in harsh environments such as severe cold, intense heat, high humidity, and high salt fog.
Since the smart lock is a technology product that integrates emerging technologies such as smart technology, cloud computing technology, Internet of things technology, and Internet technology, and its quality is directly related to people’s property and personal safety, it must ensure its stability and Quality meets or exceeds relevant standards. Therefore, a qualified smart lock must be strictly controlled from the raw materials, production processes, testing and other links.
Therefore, smart locks are not lower in technology than smartphones; they are no worse than smart phones in terms of production process and quality requirements, and they are even stricter than smart phones. Therefore, smart locks are more expensive than smart phones.
If the user still thinks the smart lock is too expensive and worthless, then we compare the smart lock with the smart phone with a price of 3,000 and see which one is worth more. A 3,000 smart lock, according to a ten-year calculation: 3000 ÷ (365 × 10) ≈ 0.82 yuan / day, which means less than a dollar a day.
A 3,000 yuan smart phone, according to use two years: 3000 ÷ (365 2 2) ≈ 4.1 yuan / day. This simple calculation of an account, we think that smart phones are more expensive than smart locks? In addition, smart locks not only provide users with a safer home environment, but also bring smarter, more convenient user experience. So, spending thousands of dollars to buy a smart lock is still very valuable.
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