The global practice has effectively demonstrated that the demand of the retail industry can significantly accelerate the commercialization of RFID technology. However, the domestic chain retail network in Russia has only limitedly applied this technology, and it is often able to hear people's skepticism about the advantages that this innovative technology can bring. What is the difference between Russia and the world's RFID market? How can we speed up the application of RFID technology in Russia?
The scale of the world RFID market has long been calculated in billions of dollars. Unlike the world RFID market, the scale of the Russian RFID market is still only several hundred million US dollars. Although Russia has lagged behind in the use of RFID, this technology is widely used. Such as subway tickets or store outlets, this technology is vividly called "metal detectors."
The social cards of citizens of Moscow, many of which are used for checkout and cards in and out of public places, are applications of RFID technology. Many countries, including Russia, also use radio frequency identification technology in citizen passports. At present, RFID tags can be found more or less in daily life, libraries and sports.
In Russia, the field of RFID applications has been extended to stray animals. Although RFID technology is widely used, the market capacity of Russia's radio frequency identification technology is still insufficient, which also deters the development of its technology. For example, even the largest retailer in Russia, its use of RFID is very limited, and most of it is used in implant experiments, various anti-theft systems, and logistics distribution centers.
Andre Dorianin, Datakrat's senior executive, believes that at present, the price of RFID tags is still very high for the large-scale application of retail products. From the current situation, this technology is mainly used in the industrial and logistics fields.
In Russia, the main technology used to mark goods in the retail sector is barcode recognition. Kirill Senetzen, deputy general manager of Ansoft Corporation, emphasized that Russian government departments are actively using RFID technology, but the trade field has not yet reached the level of popularity. The main reason is that the price is too high.
What is hindering the development of RFID in Russia?
Andrei Marikin, manager of the IT department of the Russian joint company, believes that one of the main obstacles to the development of RFID technology in the retail industry is the quality of the RFID tag itself. He said: The results of trial application in trading companies show that the label demagnetization rate is as high as 30%, which means that it is not appropriate to invest in RFID equipment in shopping malls. Moreover, RFID tags are currently only successfully applied in the fields of transportation and warehousing logistics, public transportation, safety protection systems, and luxury apparel and goods. For most retailers, the application of RFID tags to many products is too costly. .
Andrei Marikin believes that retail RFID technology can accelerate the transition to commercialization only when there are RFID tags in the market where both price and quality can meet the market requirements. Now, the Russian trade network is only using ordinary and low-cost RFID tags to help prevent theft of goods. If we compare the development of similar technologies in other fields, we can predict that RFID devices and tags will become more marketable in the next two years or so. demand.
Ilan Makarova, Atol’s vice president, also agreed with this view. She said that now everyone is talking about RFID technology, but this consumable is currently too expensive, and this technology is not popular in Russia and the world. There are not many stores that use RFID technology completely. There is no doubt that this technology has better applications, such as warehousing, railways and airports, but in the retail industry, the relative cost will be higher if RFID tags are placed for each commodity.
United States: The concept of RFID "supply in the future" covers almost every aspect of RFID tagging in the retail industry. In the full sense of the future store has been introduced abroad, but not yet on the Russian market. At present, the most successful country in this new technology application is the United States. According to analysts at VDC Research, the North American RFID market will grow faster than other countries and regions in the world (EMEA and APAC). In 2014, the North American RFID market will reach 5 billion U.S. dollars. In addition, the U.S. market will become the only market for slowing demand for bar code solutions after 2011. If RFID is the first complement to the bar code in the world, then in the United States, RFID is likely to replace the bar code.
The key factor for the widespread use of RFID in the United States is to force large state-owned and private suppliers to accept RFID tags. The key role of RFID in this area is the US retail giant Wal-Mart. In fact, this retail giant company began to switch to RFID tags as early as 2000. Because of this, it is estimated that the RFID field has absorbed about one billion U.S. dollars in investment funds in the market, which has led to the rapid development of RFID technology in the United States, even exceeding other high-tech countries.
Currently, the average number of RFID tags used in Walmart's retail network and other foreign retailers' business processes exceeds billions. Therefore, we can clearly see that when Russian retailers have large-scale demand, especially when RFID tags are used in retail trade, this will create more development opportunities for Russian IT companies. The problem is this moment. When can it come?
The scale of the world RFID market has long been calculated in billions of dollars. Unlike the world RFID market, the scale of the Russian RFID market is still only several hundred million US dollars. Although Russia has lagged behind in the use of RFID, this technology is widely used. Such as subway tickets or store outlets, this technology is vividly called "metal detectors."
The social cards of citizens of Moscow, many of which are used for checkout and cards in and out of public places, are applications of RFID technology. Many countries, including Russia, also use radio frequency identification technology in citizen passports. At present, RFID tags can be found more or less in daily life, libraries and sports.
In Russia, the field of RFID applications has been extended to stray animals. Although RFID technology is widely used, the market capacity of Russia's radio frequency identification technology is still insufficient, which also deters the development of its technology. For example, even the largest retailer in Russia, its use of RFID is very limited, and most of it is used in implant experiments, various anti-theft systems, and logistics distribution centers.
Andre Dorianin, Datakrat's senior executive, believes that at present, the price of RFID tags is still very high for the large-scale application of retail products. From the current situation, this technology is mainly used in the industrial and logistics fields.
In Russia, the main technology used to mark goods in the retail sector is barcode recognition. Kirill Senetzen, deputy general manager of Ansoft Corporation, emphasized that Russian government departments are actively using RFID technology, but the trade field has not yet reached the level of popularity. The main reason is that the price is too high.
What is hindering the development of RFID in Russia?
Andrei Marikin, manager of the IT department of the Russian joint company, believes that one of the main obstacles to the development of RFID technology in the retail industry is the quality of the RFID tag itself. He said: The results of trial application in trading companies show that the label demagnetization rate is as high as 30%, which means that it is not appropriate to invest in RFID equipment in shopping malls. Moreover, RFID tags are currently only successfully applied in the fields of transportation and warehousing logistics, public transportation, safety protection systems, and luxury apparel and goods. For most retailers, the application of RFID tags to many products is too costly. .
Andrei Marikin believes that retail RFID technology can accelerate the transition to commercialization only when there are RFID tags in the market where both price and quality can meet the market requirements. Now, the Russian trade network is only using ordinary and low-cost RFID tags to help prevent theft of goods. If we compare the development of similar technologies in other fields, we can predict that RFID devices and tags will become more marketable in the next two years or so. demand.
Ilan Makarova, Atol’s vice president, also agreed with this view. She said that now everyone is talking about RFID technology, but this consumable is currently too expensive, and this technology is not popular in Russia and the world. There are not many stores that use RFID technology completely. There is no doubt that this technology has better applications, such as warehousing, railways and airports, but in the retail industry, the relative cost will be higher if RFID tags are placed for each commodity.
United States: The concept of RFID "supply in the future" covers almost every aspect of RFID tagging in the retail industry. In the full sense of the future store has been introduced abroad, but not yet on the Russian market. At present, the most successful country in this new technology application is the United States. According to analysts at VDC Research, the North American RFID market will grow faster than other countries and regions in the world (EMEA and APAC). In 2014, the North American RFID market will reach 5 billion U.S. dollars. In addition, the U.S. market will become the only market for slowing demand for bar code solutions after 2011. If RFID is the first complement to the bar code in the world, then in the United States, RFID is likely to replace the bar code.
The key factor for the widespread use of RFID in the United States is to force large state-owned and private suppliers to accept RFID tags. The key role of RFID in this area is the US retail giant Wal-Mart. In fact, this retail giant company began to switch to RFID tags as early as 2000. Because of this, it is estimated that the RFID field has absorbed about one billion U.S. dollars in investment funds in the market, which has led to the rapid development of RFID technology in the United States, even exceeding other high-tech countries.
Currently, the average number of RFID tags used in Walmart's retail network and other foreign retailers' business processes exceeds billions. Therefore, we can clearly see that when Russian retailers have large-scale demand, especially when RFID tags are used in retail trade, this will create more development opportunities for Russian IT companies. The problem is this moment. When can it come?
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