Doors and windows and other building materials sales channels to diversify the trend of development

When any industry is facing rapid growth in consumption, it will bring about profound changes in the industry. Sales channels, as an intermediary to connect and communicate production and consumption (production and consumption), are often the most affected in market changes. Whoever has access to it, who It is possible to occupy the grip market.

Building materials supermarkets, as a form of building materials sales industry that has recently emerged, are spreading across the country with lightning speed. At present, there are numerous sales channels for building materials such as doors and windows. For consumers who are eager to decorate their house, there is plenty of room for choice. But more choices are good and bad. Fortunately, you can shop around and buy more expensive products. The unfavorable aspect is that it increases the difficulty of consumer choice and it is confusing.

In order to let consumers have a certain understanding of various building materials sales channels, the author visited some well-known building materials manufacturers and summarized the various building materials sales channels in the current building materials market. At present, the sales channels for building materials are mainly divided into traditional building materials sales channels and emerging building materials sales channels.

Traditional building materials sales channels:

Many dealers of traditional dealers use professional dealers. Such distributors specialize in sales operations (of course, some dealers also have their own brands), and acting as a principal business model for other people's brands is an important choice for door manufacturers to broaden their business channels; its advantages are: Specializing in sales work, understanding market demand, the expansion costs for the manufacturers is relatively small, but this method also has great deficiencies; for example, the type of brand display is not enough, the management is relatively confusing, not easy for manufacturers to unify the market strategy; When recommending products, they are often driven more by profit, and they only recommend products with larger discounts, rather than really considering the issues from the perspective of consumers and manufacturers.

Direct sales stores, also known as specialty stores, are sales channels established by the door industry manufacturers themselves. The characteristics of the direct-operated stores are the management norms, and the brands of doors and windows products are more comprehensive. Because it is the manufacturer's own storefront, it is also more standardized in terms of management and marketing activities. It is currently one of the sales channels that all major industry brands rely on.

Building Materials Supermarket With the rise of a number of building materials supermarkets, such as Oriental Homes, Home of the Reality, and Meikailong, the concept of building materials supermarkets has gradually become popular. The characteristics of building materials supermarkets are unified purchase, unified management, transparent prices, and a better shopping environment, but there are still problems such as distribution and delivery.

Designers recommend consumers to buy building materials, to a large extent, influenced by designers, so door manufacturers often recommend their own brands through decoration companies and designers. Many large-scale decoration companies are often able to get higher rebates and discounts from manufacturers because they can influence consumers' purchase of goods. Therefore, it is not easy to say how much credibility a decorative company recommends a brand.

Emerging building materials sales channels:

Emerging building materials sales channels are relative to traditional building materials sales channels. They mainly refer to network marketing methods. Common network marketing methods are as follows:

With the rise of the Internet, online sales have gradually attracted the attention of major manufacturers. The starting point and high positioning of online marketing methods will take the lead in the future. It may be said that the Internet users have the world, but due to the particularity of the building materials industry, the current online sales of building materials are still not perfect. Therefore, the initial contact with the network by the manufacturers generally takes the form of self-help, and online pooling is often their choice. TATA wooden door network marketing is a successful case.

Forum sales do some planning and think of ways to post on the Internet. Fry up a product on the forum to promote the sales of doors and windows products, which is one of the network marketing methods used by manufacturers. Of course, the network marketing method is not sales, and the network mainly plays an advocacy role. The actual purchase of products is still carried out under the Internet.

Online sales channels such as online stores or second-hand markets have certain advantages in online sales, mainly in the form of a booth-based website. For example, Western Building Materials Network, manufacturers only need to pay booth rental fees, they can freely publish information on the website. Since the mode of operation of the booth system is adopted, the price system is in the hands of the building material traders themselves. Therefore, how to price, whether to open prices are the final say for building materials manufacturers, and they cannot effectively show the network's marketing price and cost advantages.

Online supermarkets adopt a unified management to release product information, negotiate supply channels, and make unified pricing. They can better implement the market strategy of price transparency and compression channels. They have considerable price advantages and are more secure in after-sales services. Potential sales channels for development. Of course, online supermarkets also have weaknesses. For example, there are price resistances in pricing, and it is relatively difficult for everyone to accept new things. Due to the use of the Internet, products and compression channels can be displayed on a larger scale, and there is no problem of traditional shops paying rent. The cost is lower and the price advantage is obvious.

The author has made a review of the current sales channels for doors and windows, and each building material sales channel has its own characteristics and deficiencies. For example, traditional sales channels are easy for consumers to accept, and individual products are more fully displayed. However, there are issues such as high rents for venues and high prices. The network approach can maximize the display of goods, provide consumers with more choice opportunities, and the cost is lower, but there are weaknesses in the lack of trust and not easy for consumers to accept. Therefore, from a consumer perspective, how to better use these two methods to obtain cost-effective products is a question worth studying.