There is no way out for price wars

In recent years, the market size of the door industry has continued to expand, and many door and window companies have rushed to seize the site. This has led to a worse environment for the door industry. The management of the window and door dealers has caused great difficulties. Then, how can the doors and windows enterprises win the market without winning?

Although the doors and windows of this product have already entered the market, but the majority of consumer demand for its stay in the flowers not too fancy, the quality of the product can be decent to go to the point. This provides a space for a lot of miscellaneous doors and windows, and their price strategy can often attract consumers in the first place.

According to the survey, in the last two years, after a wave of low-price wars, dealers in the windows and doors have become increasingly weak. Because all kinds of concessions and promotions are commonplace, and one family is even lower than a single family, the entire market is in a predicament. Some brands fall into the “price war” and cannot afford to extricate themselves, and even do not hesitate to flood the market with inferior products. The "Miscellaneous Army" dumped products at a low price, and fiercely "killed" with the so-called "regular army" brand of doors and windows. It was invincible, winning with the price and winning the market.

According to Chi Chi Wood, in the downturn of the market, each manufacturer always likes to make decisions based on the established price of its peers. In the course of the game, each company has to abandon the original intention of maximizing profits in order to capture more market share, and some companies have even made zero profits.

Low-cost dumping has caused headaches for door and window brand merchants. In order to attract consumers, it also promotes sales. However, as soon as the discount price is hit, there is a lower price to impact, which makes the brand production space questioned. Is it the choice to withdraw from the low-cost proliferation of the building materials market, or to choose a higher-grade home store?

Lufanmen said: "In the mature market, the price war will never have a way out." Although the price as the main means of promotion will continue for a long time, but in the long run, businesses and manufacturers should Pay more attention to capital accumulation and cultural precipitation, improve the competitiveness of products and services, improve the company's ability to resist risks and the ability to respond to crises, especially the door and window dealers in the secondary and tertiary markets. They are more concerned about the immediate interests. The market does not do well, and high-priced products do not sell well. Only with low-priced products, the amount of profits that they maintain will increase. Because consumers cannot always look at prices.

The price is a "double-edged sword" that can hurt people and hurt them. Door industry merchants put down the price of butchers as soon as possible, pay attention to value, pay attention to profit, and get rid of the vicious cycle of price war as soon as possible. Take product as the basis and service-oriented, adhere to differentiated competition and implement fair competition.

Door and window companies should reasonably face the changes in the market and grasp the people's consumer psychology. There is no way out for the price war.