High-end hardware lock market ushered in a major turning point

The first trend is to focus on the integration of culture and personality in industrial design. There are a variety of lock hardware styles on the market, and there are many varieties of them. However, from the beginning of designing, it is rare to include various cultural connotations as design concepts. The Yajie Hardware R&D team has been working on this exploration and experiment since a few years ago.

The second trend: concern for user experience and product humanization. From the application occasions of the products, user needs, and consumer habits, developers have conducted extensive and in-depth research on indoor locks in the existing market, combined with feedback from senior industrial customers such as door factories, and conducted a brand new design on the lock body function. To meet family needs.

The third trend is that the rise of biometrics applications and the development of smart locks and smart hardware will jointly bring locks and hardware applications to a brand new height. Home intelligence will likely enter the homes of ordinary people in the near future. At present, smart locks with high technological and scientific content, including password locks, IC card locks, fingerprint locks, etc., have gradually gained the recognition of high-end consumption in the market due to their unique convenience and gradual maturity of technology. And made a place. Fingerprint locks using biometrics technology have even broader market prospects due to the uniqueness of fingerprints, non-replicability, portability, forgetfulness, and loss-free features.

The fourth trend is to focus on product innovation and patent applications, enhance core competitiveness, and increasingly standardize the protection of intellectual property rights. Yajie has more than 200 patents and it is still increasing at a rate of about 25 each year.

The fifth trend: It is a complete solution for locks and supporting hardware. At present, Yajie has formed a complete product line of five categories including intelligent door locks, building door locks, door hardware, and bathroom hardware. Yajie has always been focusing on the integration of hardware product application systems with locks as the core, architectural hardware and furniture hardware, and has always been committed to becoming an expert in the lock industry.

The sixth trend is to emphasize the attention to product details, to improve product quality, to reflect consumer tastes from details, and to reflect the understanding of product content.

The seventh trend: Enterprises pay more attention to quality and brand. The connotation of a truly good brand is the crystallization of quality, durability, and continuous development; quality is the life of the company.

The eighth trend is environmental protection, energy conservation and safety. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3 Chromium plating; whether to meet the electroplating wastewater treatment and electroplating industry pollutant discharge standards, are manufacturers began to pay more attention to problem.

Hardware locks companies do a good job in marketing invincible

Established its own brand image, the lock company in strengthening the image of the lock on the basis of quality, how to sell their products to the user's hands, is to test the company's marketing capabilities. In addition to focusing on quality and pursuing innovation, companies must also make every effort to make a good marketing strategy in order to be invincible in the market. In order to do a good job in corporate marketing, it is really necessary to rack its brains and create ideas. On the one hand to do full personalized marketing, to understand the market demand, marketing should have its own personality, use its own characteristics to create a demand to attract consumers; the other is to meet the customer's nature of demand in all directions, that is to say the enterprise to develop Personalized and colorful alternative products.

Companies must use marketing skills that compete with competitors and intentionally lead the market and consumer groups to grow in a direction that is beneficial to themselves, turn potential markets into a real market, and gradually pull distances from competitors to make themselves more For the unique, in order to eventually reach the market, occupy the market, have a marketing purpose for a marketing idea. Maximize personal requirements. The so-called “customer is God”. Everything starts with the needs of customers. Through creating good relationships with each customer, developing differentiated services, and knowing the needs of customers, maximizing customer satisfaction. Needs. In personalized marketing, when consumers purchase goods, they are completely self-centered. If existing products cannot meet requirements, specific requirements can be made to the company. Enterprises can customize the ideal products that consumers demand. With products that are in line with consumers, the market competitiveness of enterprises is virtually enhanced.