China's growing civil servants and corporate white-collar workers are paying more and more attention to the quality of life, especially when it comes to the selection of household items , they are particularly fond of American furniture . Most American furniture chooses to set up stores in Beijing, Shanghai, Shenzhen and other first-tier cities. In Beijing, there are many American furniture brand stores in the large home stores such as House of Actuality and Red Star Macalline. However, the largest American furniture brands of Meikemeijia , Super Comfort, HarborHouse and FFDM did not choose to The store opened, but instead opened flagship stores with an area of ​​more than 1,000 square meters, letting people appreciate the style brought by the pure " American home " .
Competitive means 1 : one-stop home solution Â
Representative: Meikemeijia Â
First flagship store opened in the capital of American furniture brand is Markor, Markor Beijing flagship store located in Beijing Lize Bridge West Third Ring Road, in-store display area of 5,600 square meters, more than 300 model among the panoramic display The essence of American home furnishing culture, in order to compete for market share, Meikemeijia 's " killer " is to position the service as a one-stop home furnishing solution, introduce the leading international furniture retail concept, integrate home design, cost accounting, credit consumption, furniture distribution , Maintenance instructions, etc. Home improvement designers generally believe that Meikemeijia is by far the most successful American furniture brand.
Competitive means 2 : parity sales Â
Representative: super comfortable Â
Super Comfort flagship store is located on the northeast side of Madian Bridge, covering an area of 3,500 square meters. The price of most American furniture in the Chinese market is still prohibitive for many people. Ultra-comfortable but constantly playing the " parity " sign: Sometimes it sells the ASHLEY, the largest furniture brand in the United States, at 68% ; sometimes it offers a number of special packages for civil servants and white-collar workers; sometimes it offers the " parity luxury month " series activity. At the same time, Super Comfort is aimed at small and medium-sized units. It has negotiated with American manufacturers many times and tried to change different styles to make American furniture acceptable to consumers of different classes. For example, if American furniture enters a small apartment, the first thing is that the size must be reduced. The sofa is gradually replaced by a double sofa or a single sofa chair, the complicated lines are also reduced, and the simple outline makes the American style more refreshing and more suitable for the apartment with little space.
Competitive means 3 : original design Â
Representative: FFDM
FFDM American-style refined furniture (see map), a top living furniture brand from the United States, also landed strongly on the Beijing furniture market, and opened the first flagship store covering an area of 2,000 square meters at the World Olympic International Center on North Fourth Ring East Road. The 20 series of products tell the stories of different times in the Americas. The reason why FFDM allows consumers to choose is: As a pure and high-end American furniture brand, FFDM occupies the position of industry leader with its outstanding American original design and excellent product quality. All FFDM furniture is designed by a team of professional furniture designers in North Carolina, USA, and all adopt the German mechanical process and the Italian painting process, and produce high-end molds strictly according to the model, and the production line is accurately produced to ensure quality. The unique design, professional management and meticulous service have resulted in exquisite, exquisite and fine furniture.
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