Zhang Weigang, managing director of Ruibao (Beijing) Decoration Design Co., Ltd., recently issued an appeal for the domestic wallpaper industry.
Zhang Weigang said that China’s current generation of wallpapers is completely different from those made in the 1980s and 1990s when domestic plastic wallpapers or inferior imported products were imported. Regardless of raw materials, production processes, and paving processes, the quality of wallpapers has now been greatly improved over the past 10 years and 20 years. From the current level of production, the environmental protection of wallpapers can be comparable to that of paints and even have It's nothing more. However, because the promotion and promotion of new-generation wallpaper products are not deeply rooted in people's minds, coupled with the uneven quality of service provided by many manufacturers, many consumers' understanding of wallpaper still stayed in the 1990s. Because at that time mainly plastic wallpaper, a large number of applications such as Alice, yellowing and other application issues have no after-sale protection.
Zhang Weigang believes that another major problem affecting wallpapers into families is the price black hole. The standard 500 yuan for the same product is a roll, and the other is 700 yuan. Consumers are not sure how much this thing is worth. Price instability and opacity largely affect the trust of consumers in wallpapers. This distrust leads to the loss of potential customers in the wallpaper market. Only by defining the industry price system and regulating the distribution channels of manufacturers and distributors is the key to solving the price issue. “Actually, the price of wallpaper industry has been long-standing, and the same brand of wallpapers in the same brand has different price ranges from tens of yuan to over 100 yuan in different stores. Although the price of opacity has brought short-term profits to some businesses, However, in the long run this is tantamount to killing chickens and eggs. Zhang Weigang said with emotion.
Zhang Weigang gave his answer when he talked about how to solve the problems of the wallpaper industry. Faced with the unspoken rules of price black holes, Ruibao wallpaper bears pressure from all parties.
Force, as early as August 2010, took the lead in launching the "Three Unification" principle, hoping to awaken the conscience of the industry with its own actions to safeguard the rights and interests of consumers and to reel the reins of industries that may fall at any time. Today, Ruibao wallpaper not only relied on the “three-unified†policy of unification of retail price, uniform service standard for sales, and unified after-sales service for eight years, but also successfully achieved a 30% increase in turnover for the first half of the year. The best performance of the year. According to the reporter's understanding, in order to meet the consumer's test, Ruibao has launched a consumer price protection campaign of “price ratios†during the period of 3.15, allowing consumers to experience the service value brought about by the “three unified†policies.