At the forum yesterday, a number of manufacturers stated that they would promote the first round of 4K television in the country in the second half of the year through price cuts. At present, Konka's 50-inch 4K TV, which is priced at less than 8,000 yuan, is the cheapest 4K TV in the country.
Yesterday, at the 2013 China Digital TV Industry Development Summit Forum held in Beijing, TV manufacturers at home and abroad, such as TCL, Skyworth, Konka, and Sony, stated that due to the withdrawal of the national energy subsidies policy, ordinary flat-panel TVs will experience a period of weak sales. Market institutions predict that the domestic 4K TV will usher in the first wave of price cuts in the second half of the year, and the drop may reach 20%.
In August of last year, Sony first introduced 4K TV to China's market. Samsung and LG followed suit. However, foreign brands are mainly large-screen 4K TVs with an 80-inch screen and are priced at RMB 170,000 or even RMB 240,000. Since May of this year, domestic manufacturers such as Skyworth and Konka have successively launched 50-65-inch 4K televisions, and the marked price is generally within 30,000 yuan.
At the forum yesterday, a number of manufacturers stated that they would promote the first round of 4K television in the country in the second half of the year through price cuts. At present, Konka's 50-inch 4K TV, which is priced at less than 8,000 yuan, is the cheapest 4K TV in the country.
Market research company Zhongkang Marketing Director Zuo Yanzhao (microblogging) pointed out that under the impact of home appliance subsidy policy withdrawing, color TV manufacturers accelerated the launch of 4K TVs with new selling points. It is expected that the 50-60 inch 4K TV price reduction will be 10% in the second half of the year. - Between 20%.
Glossary
4K TV is also called Ultra HD (UHD) TV with a screen resolution of 3840x2160, which is 4x the full HD (FHD) 1920x1080 and 8x HD (1280x720) HD. The viewer is even close to the screen within 1 meter. There is also no graininess.
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