According to the survey data, the meager profits of the lighting hardware, as well as fierce competition, some small and medium-sized lighting hardware companies have exported lighting hardware products to Europe and the United States. According to the Guzhen Town Office of Zhongshan Inspection and Quarantine Bureau, the number of batches of 6529 batches of lamps and electric light sources for export inspections in the first half of the town amounted to US$213 million, a year-on-year increase of 27.7% and 42% respectively. Obviously, the "great profits marketing" that has been enveloped by lighting hardware has gradually become a cloud. Visited the lighting hardware market of Shencheng Road in Hangzhou, and took a closer look at the situation of the lighting hardware “no moneyâ€.
Discount promotions war consumers too aggressive
The price of different lamps and lanterns hardware is generally more than 200 yuan, and a considerable part of the price of lamps and lanterns in the thousands of dollars or even tens of thousands of dollars, more individual prices up to 100,000 yuan. However, it was found that, in terms of specific operations, the price has become meaningless, and most lighting hardware sales personnel have indicated that they can give 6 to 9 percent discount.
“Because of the impact of the violence industry in the lighting hardware market, many consumers still follow the bargaining principle of last year, that is, first half the price and then squeezed out 30% to 40% of its price. In this case, there is no leftover. How much profit was made.†Ms. Chen from Foshan Lighting told the author.
The lighting market is extremely competitive
A large number of branded lighting hardware dealers stated that the market was eroded and the margins were approaching the edge. In 2011, the subdivision of the lighting hardware market became more and more obvious. Many customers often asked that this choice of crystal light source is still energy-saving lamps and LED light bulbs, and their requirements are also different. This gave birth to a lot of unbranded workshop-style lamps and lanterns, but despite their cool appearance, most of them have a short service life and are not safe, but the price is their best tactic to snatch lighting hardware market.
Real Estate Implications Implicated Lighting Market
The country introduced a series of policies to curb housing prices, which made the real estate market cold, no one bought a house, and no one renovated, so how about buying lights? It is understood that this year's lighting hardware industry seems to have lost the past, "Zhang Hao", hardware lighting The demand for lighting has decreased significantly, and daily sales have been much lower than before.
Big forward and limited profits
Electrical and Mechanical Online When I visited the lighting hardware market, I found that the general lighting hardware stores are "lighted." “If you don’t turn on the lights, consumers will have a hard time seeing the final effects of the lighting hardware, so in order to attract consumers, some popular recommended lighting hardware products will be opened. Of course, this means that you have to bear a relatively high tariff.â€
Obviously, expensive storefront rent, store employees, decoration, water and electricity, etc., although earn more, but the basic expenses of the entire lighting hardware store, to the net sales here can only enjoy the "big in and out" pleasure. Industry sources said: "Lamp hardware industry does not see much profit, so from the perspective of other industries, operating lamp hardware can only say that there is considerable profit margins."