How to balance the commercial value and design value of home improvement design?

How to balance the commercial value and design value of home improvement design?

Dean of Suzhou Shipeng Villa Design Institute

Artistic Director of Suzhou Shipeng Environmental Art Design Engineering Co., Ltd.

Shanghai Shipeng . Wang Shengli, general manager of Wang's design institute

--- Interview with high-end designer academic exchange activities

Finishing / Shangge Tasting

Recently, Mango Tiles held the "2012-2013 European Pastoral Design Journey and Annual Selection of Product Space Application · Suzhou · Design Value and Innovative Dream Activity", Mr. Wang Shengli, President of Suzhou Shipeng Villa Design Institute was invited to attend the high-end designer academic exchange And was interviewed by reporters.
The balance between business value and design value
The development and evolution of commercial space design is in step with the times, it relies on the development trend of the format. For example, when the traditional teahouse where traditional people drink tea no longer meets the needs of the contemporary society, some commercial spaces such as casual bars, cultural clubs, and new teahouses have emerged. The design of the tea house is also constantly making new demands on the space. It complies with the development laws of industry, culture, and lifestyle, constantly innovating from functions, vision and other aspects, creating a more and more comfortable, more relaxed and pleasant leisure environment for people. Only when the new design elements are fully displayed can they be recognized by the owners and consumers, so as to obtain profit, lead the new consumption structure, and maximize their commercial value.
The design of the home space is different. The most important thing is that it is very different from the commercial space in terms of the display of commercial value. The decoration design of the home space, especially the high-end home improvement, itself is like a three-dimensional business card. It fully reflects the life interest, cultural taste, artistic cultivation and economic strength of an owner in terms of time and space. In other words, high-end home improvement design should not only make the home feel more at home, not only have the warmth and fun of ordinary home furnishing, but also raise a step on this basis, so that the home can highlight the variety of the owner itself. Exclusive value characteristics. A home that suits itself and suits itself both in terms of material and spiritual levels can completely release and return the soul and truly reflect its value.
Therefore, the commercial value of things with artistic value will certainly be revealed in time and space, while the things with commercial value can only be said to contain a certain degree of artistic value to some extent.
The puzzles and misunderstandings faced by home improvement designers in today's market environment Nowadays, many designers are purely instinctive or completely passive to meet the needs of the owners in order to obtain profits, and there is no really good and valuable things to show, this has appeared The lack of such practitioners.
Teacher Wang Shengli believes that this approach is undesirable. For designers themselves, what is important is not only creation, but also social responsibility. They should strive to discover design inspiration, constantly break through innovation, and truly create value for owners and society. Good work with connotation. As a local designer in Suzhou, it should pay more attention to how to integrate and innovate the profound cultural and artistic background of the historical and cultural city of Suzhou for thousands of years, instead of blindly learning some foreign things. .
In addition, some companies are used to manipulating the market under the banner of reducing design fees in order to win customers. This behavior itself is disrespect to the designer. Teacher Wang Shengli favors designers to charge design fees, the purpose is to encourage designers to actively present their value. The design fee is not only a kind of respect and affirmation of the designer's labor achievements, but also a value embodiment of the designer's own artistic attainment, and at the same time, it is the maintenance and protection of the owner's fundamental interests.

Dean Wang Shengli's life dream When it comes to the designer's life dream, Mr. Wang said that being able to continuously create design works that touched oneself, infect customers, and inspire later generations is what he longs for. Enjoy beauty while creating beauty and realize self-worth in creating value. This is exactly the ultimate goal of a designer.

At the same time, Mr. Wang feels that, from the perspective of commercial profit or design value, designers should establish an attitude to practice life, continue to dedicate themselves, be willing to self, continue to spread and release a positive energy, in more cognition Gains.
Suzhou. City. Impression --- "Xia sprinkling Taihu Lake waters, plucked ancient lanes and tea fragrance"

When referring to the impression of Suzhou city, Mr. Wang's feelings are more than words. He has lived in Suzhou for more than 20 years, and he is an out-and-out new Suzhouer. Therefore, it is no exaggeration to say that Suzhou is his second hometown. President Wang himself is also full of special emotions for Suzhou, the beautiful and beautiful ancient city in Jiangnan. He is very grateful to Suzhou for providing a platform for self-expression. At the same time, he is also grateful to this fertile soil with deep humanistic heritage for nourishing his spiritual home and enlightening his artistic and cultural inspiration.

In order to express his gratitude to Suzhou, President Wang spurned ink on the spot and wrote a couplet of words: "Spilling water on the lake in Xihu Lake, plucking tea from the ancient alleys". Although there are only a few pens, it is enough to extract the cultural and local characteristics of Suzhou. President Wang said that from the perspective of the overall environment, Suzhou belongs to the core axis of the entire Taihu Cultural Circle. The Suzhou people have inherited the broad, calm and moist qualities of the Taihu Lake. They are inclusive, peaceful and restrained. From a humanistic point of view, Suzhou is another ancient cultural city with a history of more than 2,500 years. Since Wu Guo established the capital in the spring and autumn of 514 BC, it has been the political, economic, and cultural center of the capital city of Jiangnan. Industry and commerce are prosperous and humanities are gathered, especially in the fields of gardening, architecture, and arts and crafts. This makes the Suzhou people richer in spirit than other places. So in the end, he sincerely hopes that local talented designers can truly shoulder a sense of historical responsibility, and strive to create more good works that inherit the cultural charm of thousands of years, so as not to lose to this fertile land of artistic culture .