Analysis of China's hardware lock industry development bottlenecks

The average annual growth rate of the lock industry during the 11th Five-Year Plan period reached 31%, which is twice the average growth rate of the hardware industry. Customs statistics show that. And the growth trend is believed to extend into the 12th Five-Year period. From the perspective of imports, the increasing amount of imports indicates that the demand for foreign high-end brands in the domestic market is increasing. It also reflects the weakness of domestic brands and the inability to enter the domestic high-end market. Therefore, it can be said that the entire industry has a vast future but many challenges. Whether it can occupy the market on its own site still requires domestic hardware lockers to truly realize the importance of the brand. At present, according to "2013-2017 China hardware lock industry analysis and investment forecast forecast speech," said. High-end and high-end lock products are already the mainstream consumer objects in the market. Domestically, this is a complete weakness. In the next stage, domestic enterprises should strengthen their brand awareness, pay attention to the improvement of product quality and the progress of production technology, and recharge the competitiveness of domestic hardware lock products. In general, there is ample room for development in the domestic hardware lock market. How to grasp the opportunities to meet the challenges of imported products requires companies to work hard from time to time. With the vigorous development of China's hardware market, in recent years. The lock market has also taken a turn for the better. The overall capacity of the lock market has now reached as much as 70 billion, while Zhejiang, Guangdong, Shanghai and Shandong are key areas for lock manufacturers.

The lock market has become more and more characteristic. The features referred to here are the development model of industrial clusters. There are a large number of lock-making enterprises in the cluster and the comprehensive output of the enterprises is large. The cluster lock industry has a strong growth momentum, high sales, a high percentage of import growth, and imports. The speed also increases from time to time, and the international market share of high-end locks industry is also increasing. The market for fingerprint locks alone can reach 5 million units per year. At present, the annual sales of locks in China can reach as many as 2.2 billion. For example, it is used for corporate finance, military police, and office life. At the same time, the demand for the civilian market is also growing from time to time. Whether it is conservative mechanical locks, or modern electronic locks, and even the current access control locks in high-rise buildings, China's lock industry as a whole is developing irresistibly. There are obvious facts. The domestic lock industry has annual sales of more than 400 billion yuan, and China's lock production and consumption increase. The production capacity exceeds 2 billion sets and the annual import volume exceeds 10 billion yuan. It is reported that in the future China's lock market will continue to grow at a rate of more than 20% per year. The future of the lock market is inconceivable. The variety of locks and the richness of the market will continue with this strong trend. It further highlights the necessity of the development of the lock market. To create high-threshold, high-specialized, high-end locks and labor-intensive specialty industries, China's lock industry will be the only way in the future.

Market-oriented, as long as improving product quality standards. Increase the adjustment of product structure, innovate science and technology, increase the research and development of new materials and new processes, and establish a brand with a strong influence on the market for lock brands. The future market for locks still has the potential for long-term development to promote the development of the country's locks. At present, the previous years have benefited from the rapid development of domestic and foreign economic conditions and related industries such as domestic real estate. The lock industry has formed a comprehensive industrial system that encompasses machinery, electronics, and biotechnology, with thousands of designs, spanning multiple disciplines and industries. At present, China's lock manufacturing technology and equipment have been greatly improved in recent years, and it has reached and reached the world's advanced level, laying the foundation for China's lock industry to accelerate the upgrading and integration of international competition. High-end products will be the market heights of international competition. With the opening of the market and the process of lock industry in China and the world becoming faster. The combination of security, beauty, practicality and decorative lock products will be the mainstream of the future. The development of electronic smart locks will enter the fast lane of development. According to market survey data, the domestic lock market's share of high-tech products such as biometrics and electronic technologies will reach 40 billion yuan***, totaling more than 50 million sets. The giants of foreign locks have poured into the Chinese market, and the future competition will remain brand, quality and channels. In particular, the future market competition will no longer be the competition of domestic enterprises. The acquisition of Chinese companies by foreign companies is accelerating. The Kabbah Group acquired Taishan Huamei, such as ASSA ABLOY in the country has now acquired two lock companies Baodean and Guli; as Stanley acquired Shanghai Tung Lung. This is the most direct expression of the competition between international brands and domestic companies.

With independent innovation as the driving force for quality improvement and high-end product research and development, the construction of domestic companies' own brands will drive positive energy development. It will surely win the recognition of more consumers in the market and share the cake of high value-added markets. From the traditional workshop-style manufacturing to the brand-name corporate design. Brand-name products are increasingly welcomed by fresh middle-class consumers. The narrowness of domestic development thinking has made the entire industry chain unable to extend, and the current lock industry has begun to advance to higher and middle ranks. It is difficult to form a systematic, serialized development. The lack of brand awareness makes the domestic lock industry unable to produce brand-name companies and star products. Most companies can only act as international laboratories and become a migrant worker. The lock industry in this vast market, which is a supporting industry, is still at the bottom of the list, compared to Western developed countries. The industry chain is immature. The biggest feature is the large number of small and micro enterprises. Although this can make the market fully competitive, the phenomenon of serious homogeneity has seriously hampered the development of the industry. At present, there are relatively few brand names that are recognized and well-known by consumers in China. Although the development trend is good, the level of competition is still relatively low. When the quantitative change triggers a qualitative change, the industry still lacks a genuine innovation force to promote such a leap.