In an effort to enhance the brand's social awareness and strengthen its market presence, the company has decided to launch advertisements on CCTV, aiming to guide consumers toward a new concept of anti-theft lock core consumption. To gather creative ideas and promote the brand culture more effectively, we are now inviting industry professionals and partners across the country to contribute their unique advertising slogans. By collecting and sharing these ideas, we hope to spark creativity, expand our influence, and deepen the connection between Jiaheng Anti-Theft Lock Core and its consumers. The goal is to make more people know Jiaheng, love Jiaheng, and choose Jiaheng, thereby increasing brand affinity and driving better results in both brand promotion and sales.
**★ Call for Submissions ★**
**Theme:** Advertising slogans for CCTV (7 sets of ads)
**Submission Period:** August 5, 2013 – August 10, 2013
**Target Audience:** All partners nationwide and industry professionals
**Rewards:**
- Grand Prize: 10,000 RMB
- Finalist Awards: 100 winners will receive the Jiaheng Double Sword C-Class Anti-Theft Lock Core (Distinguished Level 1)
**Requirements for Submissions:**
1. Must align with the brand’s positioning and message.
2. Should be impactful, appealing, and easy to remember.
3. No more than 12 characters (including Chinese characters).
4. Language should be concise, clear, and poetic.
**Rules:**
1. All slogans must be in Simplified Chinese. No English or special symbols allowed.
2. All submissions must be original works.
3. Each submission must include a brief explanation of the slogan’s meaning and creative concept, along with the participant’s name, contact number, and company name.
4. Once selected, the copyright of the slogan will belong to Jiaheng Company.
5. In case of duplicate entries, the first submission will be considered valid.
6. Participants may submit multiple slogans, and all can be evaluated.
7. By submitting, participants confirm they have read and agree to all rules.
8. For any questions, please contact Huang Yueming from the Marketing Planning Department at the General Channel: Contact Number.
9. Jiaheng Company reserves the final right of interpretation.
**Conclusion:**
A slogan is not just a catchy phrase—it serves as a powerful tool for brand communication. Creating a strong slogan requires both artistic expression and strategic thinking. It reflects the brand’s identity and values, and plays a crucial role in shaping consumer perception. We encourage everyone to think creatively, share your ideas, and help us build a stronger brand together. Let’s make Jiaheng known, loved, and used by more people!
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