There is a great need for security in the African security market

On August 26th, the reporter learned that Shenzhen Tour Eagle Security Technology Co., Ltd. (hereinafter referred to as: Tour Eagle Technology) signed a contract with a Kenyan company for more than 2 million power alarm products and solutions in July. In fact, the Chinese security companies entering Africa are far more than eagle tech.

In recent years, while the African economy has gradually grown, it is also facing severe forms of public security, which has prompted its rapid development of the security market. Because African security companies are relatively weak, relying on imports has become the most significant feature of the African market. Among them, Chinese security companies naturally benefit greatly from it.

Africa has had Chinese companies

It is understood that patrol eagle technology entering the African market is not the first time. "Our company's business activities in Kenya have progressed relatively smoothly. Apart from supplying a large number of products, we have also provided a series of product solutions. This is a good start for the company's strategic cooperation with Kenyan customers. We expect that our cooperation will be broader in the future. Deeper, more products will be involved.” Xie Hongshou, head of the overseas market department of Guardian Security, told reporters.

According to Xu Zhenxi, general manager of Tongfang Co., Ltd., who has participated in the supply of a stadium in Angola, the company once supplied products and solutions to a stadium in Angola and was well received by local customers.

In fact, there are more and more companies currently entering the African market, including many well-known brands in Europe, America, Japan and South Korea, such as KABA in Egypt, Morocco, South Africa and Tunisia. There are branches in four countries; Honeywell in Algeria, Angola Egypt, Libya, Mozambique, South Africa, Sudan and Tunisia have offices in nine countries. In addition, companies such as Bosch, HID, Panasonic, SANYO and GE will participate in almost every African security exhibition. This shows that the African market is prosperous.

Seeing security needs in chaos

In Africa, the disparity between the rich and the poor in most countries, coupled with frequent natural disasters, has caused their social unrest, the security situation is grave, and social issues such as group incidents and riots are common. Therefore, governments of all countries continue to increase their financial expenditures for social security. Among them, the most prominent is the importance of security and technical protection. Those artificially-propelled sliding doors, long iron bars pressing stone gates, and large iron gates for manual switches will gradually be replaced by smart products.

According to statistics, some African countries have invested more than 100,000 in one-time use of domestic cameras. The demand for access control and anti-theft alarms is also considerable. Feng Lei, head of the Overseas Market Department of Shenzhen Jieshun Technology Industrial Co., Ltd. (hereafter referred to as Jieshun Technology), points out that the African market has unlimited potential. At present, most of its local security markets are basically untapped virgin lands.

As for the specific application department of the product, Xu Zhenxi pointed out that “Africans love soccer and are successfully hosted by the World Cup. Therefore, the security needs of gymnasiums are often an important construction area for African countries.” According to insiders, the government office building, the airport, Power stations and other important places and hotels, hotels also have great demand.

The huge market is unique

The African market is unique, and the most obvious is the rapid development of regional markets. The largest potential is concentrated in countries such as South Africa, Egypt, Nigeria, Algeria, Sudan, and Angola, while security exhibitions held in Egypt and South Africa over the years have considerable international influence both in terms of scale and level; The demand for products in the African market is relatively concentrated, with video surveillance, access control and burglar alarms as the mainstay; once again, the national traditions of African countries are more unique and generally do not favor foreign trade in electronic transactions. Instead, they are keen to see the payment mode of goods, and Africans are Product performance is particularly value-oriented, for the low-end products have a soft spot for full-featured; In addition, most Africans have a tradition of totem worship, therefore, the design of the product more value.

It is worth mentioning that in Africa, most security projects are concentrated in the wealthy people's home field. For ordinary people, security products are also quite luxurious.

Friendly diplomatic relations help open up the border

As we all know, African countries have a high degree of dependence on China’s economy. In Zhejiang alone, many businesses that assist Africa have taken root in that area for a long time. The influence of large companies such as Huawei, ZTE, China Railway, China Construction, CNPC and Sinopec in Africa is ubiquitous. The long-term cooperation has resulted in a high degree of credit between China and Africa. Most Africans have a good impression of China and believe that China is omnipotent. Coupled with the low price of Chinese goods, whether it is textiles, footwear, or electromechanical products, Africans first think of China.

Political friendship and economic support assistance make it easy for Chinese security companies to enter Africa.

At the same time, it is inevitable for enterprises to enter the country outside the country. Therefore, companies must fully understand and grasp the language, culture, politics, and laws of the local market. Zhang Sanhong, deputy general manager of Guangdong Gatekeeper God, once pointed out that the first and most direct challenge to open up overseas markets is “adaptation of the human environment”.

Insiders pointed out that when competing with competitors, they should give full play to their superior conditions and try to avoid pressure from internationally renowned brands. When bidding, in addition to giving full play to its own advantages, it is also necessary to make full use of China-Africa’s strategic partnership, and political harmony can often directly contribute to a wide range of business activities.

Second, due to the lack of local security companies in Africa, late start, and weak strength, they cannot repair mature security products. Therefore, in the African market, product supply is as important as after-sales service and product solutions. For domestic security companies, paid after-sales service is actually a business opportunity.

Furthermore, few companies or individuals in Africa can undertake construction tasks for security projects. In addition to companies, project companies also have huge markets in the African market.

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