No.1: Keylock (belonging to Dijer)
Brand Expert Review: Keylock ranked first, the key is to occupy the United States this country's most high-tech products, mental resources, become the United States high-end fingerprint lock synonymous; and, with "hundred years door lock" as a brand mission, through continuous technological innovation To provide users with the best quality products is naturally the brand with the most brand value in the fingerprint lock industry.
2nd place: Adel (affiliated with Adil)
Brand Expert Review: Adel is positioned as “Door Lock Expert†and now transitions to the “Fingerprint Lock Expertâ€, coupled with a strong propaganda offensive, Adel gains a good momentum of development. However, in order to create an industrial chain and create a continuous extension of product lines, it will affect the development of brand value for a long time. What Adel needs to do is shrink the product line and focus on what the brand is good at.
3rd place: Irevo (belonging to Yibao)
Brand Expert Review: Irevo mainly uses Korean institutions to create a brand image, promotes Korean digital locks to users, and conveys the concept of safety and technology products.
4th place: Ksmak (under the golden code)
Brand Expert Review: Ksmak is using the concept of “Olympic Fingerprint Lock Supplier†and “Top Ten Fingerprint Lock Brand†to open up the market, but the brand positioning is not clear, and it is necessary to examine the space for brand growth, otherwise it will affect the long-term development of the brand. .
No. 5: Mul-T-Lock (belonging to Die Di Le)
Brand Expert Review: Mul-T-Lock emphasizes the combination of modern fingerprint technology and modern machinery technology, creating a new high anti-theft performance products, with security as the concept of positioning.
6th Place: Probuck (affiliated with Probak)
Brand Expert Review: Probuck is undoubtedly a standout rookie. With the rapid development of the concept of Olympic "Bird's Nest" and "University Games", the next step is to make a good brand strategy. If there is no strategic plan for brand development, then there will be bottlenecks in brand growth.
7th place: Archie (belongs to Ya Jie)
Brand Expert Review: Archie developed with hardware channels, vigorously promoted the concept of “smart and secure†and hoped to use technology to lock in the future. Archie needs to break away from the knowledge of Yajie Hardware. It needs a single promotion and will not affect the development of Archie as a fingerprint lock brand.
No. 8: Level (affiliated with Liwei)
Brand Expert Review: Level as an advocate of the concept of smart door locks caters to the development trend of smart homes. Unfortunately, the concept of “smart†is generalized, and it is easy to become a fleeting trend and fashion. Level needs to be repositioned.
9th place: Ezon (belonging to Samsung)
Brand Expert Review: Ezon used Samsung's brand influence to get a certain amount of sales in the short term. However, in the long run, Ezon's strategy of “riding the wall†will dilute Samsung’s brand value as an electronic product, and at the same time it will affect Ezon’s survival and growth in the fingerprint lock camp.
No. 10: Hune (belonging to Keyu)
Brand Expert Review: Hune also emphasizes the concept of smart door locks. For Hune's long-term development, change is an inevitable choice.
- From the international brand valuation report Brand Expert Comment: Level as an advocate of smart door lock concept, to meet the development trend of intelligent home, but unfortunately the concept of "smart" generalization, easily become fleeting trend and fashion, Level Urgent need to reposition.
9th place: Ezon (belonging to Samsung)
Brand Expert Review: Ezon used Samsung's brand influence to get a certain amount of sales in the short term. However, in the long run, Ezon's strategy of “riding the wall†will dilute Samsung’s brand value as an electronic product, and at the same time it will affect Ezon’s survival and growth in the fingerprint lock camp.
No. 10: Hune (belonging to Keyu)
Brand Expert Review: Hune also emphasizes the concept of smart door locks. For Hune's long-term development, change is an inevitable choice.
Brand Expert Review: Keylock ranked first, the key is to occupy the United States this country's most high-tech products, mental resources, become the United States high-end fingerprint lock synonymous; and, with "hundred years door lock" as a brand mission, through continuous technological innovation To provide users with the best quality products is naturally the brand with the most brand value in the fingerprint lock industry.
2nd place: Adel (affiliated with Adil)
Brand Expert Review: Adel is positioned as “Door Lock Expert†and now transitions to the “Fingerprint Lock Expertâ€, coupled with a strong propaganda offensive, Adel gains a good momentum of development. However, in order to create an industrial chain and create a continuous extension of product lines, it will affect the development of brand value for a long time. What Adel needs to do is shrink the product line and focus on what the brand is good at.
3rd place: Irevo (belonging to Yibao)
Brand Expert Review: Irevo mainly uses Korean institutions to create a brand image, promotes Korean digital locks to users, and conveys the concept of safety and technology products.
4th place: Ksmak (under the golden code)
Brand Expert Review: Ksmak is using the concept of “Olympic Fingerprint Lock Supplier†and “Top Ten Fingerprint Lock Brand†to open up the market, but the brand positioning is not clear, and it is necessary to examine the space for brand growth, otherwise it will affect the long-term development of the brand. .
No. 5: Mul-T-Lock (belonging to Die Di Le)
Brand Expert Review: Mul-T-Lock emphasizes the combination of modern fingerprint technology and modern machinery technology, creating a new high anti-theft performance products, with security as the concept of positioning.
6th Place: Probuck (affiliated with Probak)
Brand Expert Review: Probuck is undoubtedly a standout rookie. With the rapid development of the concept of Olympic "Bird's Nest" and "University Games", the next step is to make a good brand strategy. If there is no strategic plan for brand development, then there will be bottlenecks in brand growth.
7th place: Archie (belongs to Ya Jie)
Brand Expert Review: Archie developed with hardware channels, vigorously promoted the concept of “smart and secure†and hoped to use technology to lock in the future. Archie needs to break away from the knowledge of Yajie Hardware. It needs a single promotion and will not affect the development of Archie as a fingerprint lock brand.
No. 8: Level (affiliated with Liwei)
Brand Expert Review: Level as an advocate of the concept of smart door locks caters to the development trend of smart homes. Unfortunately, the concept of “smart†is generalized, and it is easy to become a fleeting trend and fashion. Level needs to be repositioned.
9th place: Ezon (belonging to Samsung)
Brand Expert Review: Ezon used Samsung's brand influence to get a certain amount of sales in the short term. However, in the long run, Ezon's strategy of “riding the wall†will dilute Samsung’s brand value as an electronic product, and at the same time it will affect Ezon’s survival and growth in the fingerprint lock camp.
No. 10: Hune (belonging to Keyu)
Brand Expert Review: Hune also emphasizes the concept of smart door locks. For Hune's long-term development, change is an inevitable choice.
- From the international brand valuation report Brand Expert Comment: Level as an advocate of smart door lock concept, to meet the development trend of intelligent home, but unfortunately the concept of "smart" generalization, easily become fleeting trend and fashion, Level Urgent need to reposition.
9th place: Ezon (belonging to Samsung)
Brand Expert Review: Ezon used Samsung's brand influence to get a certain amount of sales in the short term. However, in the long run, Ezon's strategy of “riding the wall†will dilute Samsung’s brand value as an electronic product, and at the same time it will affect Ezon’s survival and growth in the fingerprint lock camp.
No. 10: Hune (belonging to Keyu)
Brand Expert Review: Hune also emphasizes the concept of smart door locks. For Hune's long-term development, change is an inevitable choice.