The article discusses the growing integration of security information consumption into the broader civilian market, highlighting how it's reshaping both industry and daily life. Miao Wei, China’s Minister of Industry and Information Technology, recently visited Zhejiang Province to explore the potential of information consumption. He emphasized that the sector holds significant development opportunities and is highly driven by consumer demand. The government sees information consumption as a key driver for boosting domestic demand and fueling economic growth. As new technologies like smart devices and mobile internet continue to evolve, they are fueling rapid growth in information consumption, creating new trends and hotspots in the market.
As living standards rise, people are becoming more conscious of personal safety, leading to a shift in how security solutions are perceived and used. Once confined to specialized areas such as banks or high-security facilities, security products are now entering everyday homes. This transition from exclusive to civilian use has made security an essential part of modern life. In the coming years, security systems are expected to become as common in households as household appliances found in supermarkets, offering convenience and peace of mind.
The Chinese security industry has seen consistent growth, with a strong annual expansion rate. However, sustaining this momentum requires innovation and identifying new growth points. The integration of e-commerce into the security sector has helped companies reach a wider audience, increasing product visibility and profitability. It has also transformed traditional distribution channels into more dynamic, multi-dimensional platforms, enhancing customer engagement and brand presence.
A clear trend in the security industry is the convergence of security and consumer needs. The concept of "consumer security" has been around for some time, but recent initiatives have brought it to the forefront. For example, the China International Social Security Products Expo has introduced dedicated consumer security zones, showcasing real-life applications of security products in homes, communities, and retail spaces. These exhibits help ordinary consumers understand the practical benefits of security solutions while also highlighting emerging technologies that could shape the future of the industry.
From the perspective of security companies, increasing sales and maintaining steady growth remain major challenges. Industry experts believe that the future of the security market is promising, with civilian applications being the most critical area. Based on estimates, if we consider China’s 100 million urban households and project growth over the next five years, the total demand for security systems could reach 50 million units. At an average of 1,000 yuan per unit, this would translate to a market size of 50 billion yuan, or about 10 billion yuan annually. Importantly, these figures do not yet include rural areas or smaller businesses, which could further boost the market.
Through e-commerce, security companies are expanding their reach into the civilian market, leveraging video technology to offer more visual management and service solutions. The impact of mobile internet on traditional industries is undeniable, especially in retail, where online videos provide more product, location, and service information. This shift supports local services and helps realize the O2O (online-to-offline) model. Companies like Inspur are adapting well, finding new opportunities in this evolving landscape.
In the future, security operations will move beyond traditional models like telephone alarms to embrace a broader, internet-based approach. This transformation is not just about technology—it’s about redefining how security services are delivered and experienced. As the market continues to grow, the role of security in everyday life will only become more integral, shaping a safer and more connected future.
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