Limiting the "bottleneck" in the growth of China's ceramic sanitary ware market

According to the acquaintance, the European Union's anti-marketing effect on ceramic sanitary ware was preliminary: No 1,500 Chinese ceramic sanitary ware companies were levied a temporary punitive tariff of up to 73%, and the final results will be issued after six months. .

The level of outdoor ceramic sanitary ware is not high enough. It should be said that China's ceramic sanitary ware products have strong market competitiveness in the international market, but the "Chinese production" of the ceramic sanitary ware industry faces a low level of property and capital. The conflicts and problems that have become increasingly prominent, such as funerals, high growth costs, and heavy environmental pressures, have been repeatedly promoted by foreign companies. The competitiveness not only weakens but also faces unprecedented provocations and urgency. In general, the level of the ceramic sanitary ware industry in China will need to be upgraded afterwards. The topic of bulge is embodied in “four lows,” that is, the low degree of property integration, low skill content, low product quality, and low level of brand ownership have become an impact and limit our country. Ceramic sanitary property bottlenecks. The industry believes that the ceramic sanitary ware industry's long-term and low-cost expansion strategy has been difficult to conceive. It is necessary to change the status quo of “win by quantity” as soon as possible, accelerate the growth of low-carbon and high-value-added products, and complete the useful transformation of all assets as soon as possible.

Dialysis: Limiting the "bottleneck" in the growth of China's ceramic sanitary ware market

The stability and progress of quality are the foundation for the promotion of competitiveness. The "quality" mentioned here is in the narrow sense. The increase in the non-quality is the increase in the intensive type, and the growth in the non-quality is the non-continuous growth. As long as the product quality, service quality, ecology and quality of the situation, growth and quality of the non-stop progress, the competitiveness of ceramic sanitary property will be promoted steadily. Quality is the basic of the product brand, and it is also the basic of the “Chinese production” brand in the region. In the 3.15 period of this year, the State Administration of Quality Supervision, Inspection and Quarantine promulgated the effect of product quality convulsions. The voluminous ceramic sanitary ware brands have "fallen horses" in this measure, and the ratio of ceramic tiles to ceramic tiles reached 18.3%, while the ceramic sanitary wares sit The divergent rate of toilet products reached 22%. Can the quality of Yunyun support the backbone of "Chinese production"?

Ceramic sanitary ware's dependence on capital and power High ceramic sanitary assets are capital-type assets and have high dependence on capital and power. Although the increase in volume over the years is a prominent feature of growth in the ceramic sanitary ware industry, but most of them are not set up repeatedly. On the one hand, R&D refurbishment skills are insufficient, enterprises’ R&D investment is not high, and they are kept at a relatively low level. Some R&D expenditures of first-line brands are relatively high, but their proportion in economic expenditure is small, limiting ceramics. The growth of the growth of the sanitary industry. On the other hand, the low product grade, low added value, and low brand name have limited the deformability and steadily diminishing of the continuous growth potential of the ceramic sanitary ware industry.

The ceramic sanitary ware industry must be pleased to complete the changes from "Chinese production" to "Chinese invention". This is not only the "Chinese production" from the qualitative to the quantitative leap, but also a mark of the competitiveness of "Chinese production". The purpose and bias of growth. With the promotion of "Chinese production" competitiveness, "Chinese invention" will become the focus and supporting role. As long as the "Chinese invention" is promoted to a higher degree and degree, it will be more useful to promote the competitiveness of "Chinese production" in the ceramic sanitary ware industry. . The continuous promotion of "China-made" competitiveness will also inject more abundant energy into "Chinese invention." Therefore, the focus of the competitiveness of the "China Manufacturing" ceramics industry is to create and grow the "China Invention" form of the ceramic sanitary ware industry. This includes not only the company's scope, product quality, and low-carbon products, but also a capital-saving, situation-friendly company, creating a “two-high, two-self” product, and encompassing the transformation and optimization of companies and products. , The transformation of the growth method was degraded, and one-sided continuous renovation was promoted.

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