Yongkang, and the hardware does have a natural connection, it is a kind of "hardware craftsmen take the world, the prefectures and counties not leave the country".
Today, Yongkang branded itself with the mark of "China's door capital." In Yongkang, it has an annual output of more than 25 million tons of various types of door products and exports more than 7 million bottles. The annual output value of the industry is more than 10 billion yuan, accounting for 70% of the national anti-theft door production.
Traction of the industrial chain
“The cooperation between upstream and downstream companies here is very close and flexible. If there is any problem, a telephone call will arrive in an hour or so and the problem will be solved in the shortest time.†Fu Xiansheng, Wang Li Group Tell the author that once the customer has new needs, as long as the simple communication, accessories suppliers will immediately go back and develop new molds, complete all the improvement process before the next order is generated.
At Yongkang, the door companies can find all the parts suppliers, and they can basically guarantee that the goods will be delivered in about two hours. The traction of the industry chain has caused a whirlpool effect, and foreign companies have come and heard the trend, further strengthening the Yongkang door industry's strength.
Wang Li Group's agent in Chenzhou, Jiangxi Province completed the accumulation of capital and established a door industry company in Nanchang, Jiangxi Province. However, there is no security door related supporting industry in Nanchang. Hinges and cat eyes still need to be purchased by Yongkang. “The cost of each door is at least 100 yuan, which is not to say the time cost of these parts on the road. We will transport the entire door to Nanchang for only 20 yuan. The Yongkang door industry’s price advantage is very obvious. Fu Xiansheng said.
“If Yongkang is a place to do a certain product, it will certainly form an entire production supporting network, so the cost advantage here is that others can't compete with it.†From the view of Li Xingwang, Director of the Bureau of Economic and Trade Affairs of Yongkang City, the high concentration of Yongkang Hardware Industry. Degree, to promote more and more perfect social division of labor, industrial chain continues to extend, the degree of relevance continues to increase.
In Yongkang hardware industry, each industry has several leading companies, a large number of supporting manufacturers, and a large number of household industries. "From the leader to the dragon to the dragon tail," a complete industrial chain is formed.
In the author's interview, almost all companies believe that Yongkang's rapid development, thanks to Yongkang has a complete and solid industrial chain.
Now, the government has thought of it together with the company and is ready to further enhance Yongkang's door industry chain. From 2007, Yongkang proposed to actively create a "headquarters economy," consolidate the status of the core area of ​​the hardware industry, and build a famous Chinese hardware city. At present, Yongkang has invested heavily in the construction of six major public service platforms, such as the exhibition center, logistics center, hardware technology innovation center, and customs clearance center, focusing on creating the "China Hardware Headquarters Center."
The 25 high-rise buildings above the 20-storey built on the east side of Yongkang Science and Technology Hardware City will not only be the iconic buildings of Yongkang, but will also become the gathering place for industrial information flow, capital flow, and logistics.
Market agglomeration effect
“There is ample information flow here.†Cheng Yang Group’s Cheng Jian said that the advanced hardware industry base has made China Science and Technology Hardware City a gathering place for industry information. Here, the keen businessman can always smell the freshest breath. Many Yongkang companies are aware of the burgeoning of the door industry.
As the world's largest hardware product distribution, information, and business center, China Science and Technology Hardware City now has a business area of ​​670,000 square meters, more than 4,600 shops, ranking first in the “Top Ten Brand Market in China†and 2009 China Science and Technology Hardware City. The turnover reached 35.72 billion yuan. An array of Yongkang products is also sold through the Hardware City, a bridge and a continuous stream of windows across the country.
In addition to the vast sales and display platform for hardware companies in Yongkang and surrounding counties and cities, it also absorbs technology, raw materials, machinery and equipment and talents that are compatible with the hardware industry throughout the country and even around the world. At least 50% of the booths in China Science & Technology City are direct sales points set up by other provinces and foreign manufacturers.
“Hardware City Market has set up a platform for local SMEs and foreign companies, because SMEs do not have the ability to build a nationwide sales network, and they can do their best through the hardware city. Foreign companies include some well-known foreign brands. All of them have settled in Hardware City and hope to open the entire Chinese market through Hardware City, a hardware distribution center.†Shao Chaohu, deputy general manager of China Science & Technology Hardware Group Co., Ltd., said that for some local power companies, Hardware City is one of their products. Auxiliary platform for promotion. For example, Bu Yang Group has already sold its national sales network for its own anti-theft door. Of course, it will also occupy a place in the hardware city. After all, Hardware City has become a national trading market, not to mention there is a one-year term. This large window of China Hardware Expo can be used.
The annual China Hardware Expo has thousands of strong manufacturing companies, foreign trade companies, and scientific research institutions. Last year’s 14th China Hardware Fair attracted a total of more than 2,000 companies and more than 100,000 products from more than 30 countries and regions including the United States, Germany, and Japan. More than 80,000 people participated in professional procurement. It reached 8.25 billion yuan.
Xu Liang is a small business owner of imitation copper doors produced by Yongkang Gushan. Last year, he had planned to unveil several newly developed products at his home, but he was unable to report to the booth and had no choice but to use the online hardware expo.
Like Xu Liang, there weren’t a few companies that could not participate in the exhibition due to the limited size of the exhibition hall. According to the statistics of the Hardware Expo Organizing Committee, the hardware exhibition hall category in 2009 was nearly 15,000 square meters, with 399 exhibiting companies, and its special booths accounted for 86% of all special booths, and more than 200 companies were due to exhibit halls. Scale restrictions failed to exhibit.
The China International Door Industry Expo settled in Yongkang, apparently solved the current category of exhibition halls, "a gluttonous little" situation. “We can sip at the Yongkang Gate at home, which is really convenient.†Xu Liang said that the Expo will surely attract the attention of global industry companies and buyers, and will stage a grand feast of the international industry at that time. .
The charm of "smile curve"
"From the very beginning of its establishment, Yongkang's enterprises attached great importance to the enhancement of the 'both ends' in the production of the door industry." In Li Xingwang's view, this may be a powerful weapon for Yongkang's door industry to step out of the "wave economy" cycle.
Ms. Chen, who lives in Shenyang, took a fancy to the security door on the Internet. Unfortunately, she did not sell in the local market. She tried to call the sales hotline of Bu Yang. A few days later, this security door was delivered to Ms. Chen’s home.
This is one of the steps at both ends of the "Smiling Curve" of the Stepping Group, which is one aspect of strengthening the brand channel construction. "We have transitioned from managing products to managing brands." Cheng Jian told the author that the company has opened 16 branches, more than 2,000 stores, and more than 3,000 sales outlets throughout the country. In Jiangsu and other provinces, specialty stores even spread to the township level.
It is thanks to these dotted networks that every time Yang introduced a new product door, it can basically be listed in the country within 10 days. The distribution speed is nearly 20 days faster than that of its peers. “This means that if there are peers who want to imitate the new products we have developed, it will take at least two months at the fastest to put 'clone' products on the market.†According to Xu Buyun, president of Bu Yang Group, it is this time difference that makes consumption The person realizes that if you want to buy authentic new doors, you only have to choose Buyang.
The other side of the "smile curve" is R&D. According to Li Tunyi, deputy director of the Economic and Trade Bureau of Yongkang City, in recent years, “deep cultivation†has become the collective behavior of Yongkang door industry companies. The professional development approach allows Yongkang companies to calm down and study their “unique martial artsâ€.
Wangli Group invested 3% of its total sales of R&D funds into the development of new products, and spent more than 10 million yuan on research and development last year. After the establishment of the Institute of Security Products, in October last year, the Wang Li Group cooperated with famous universities in China and established a mold R&D center to promote mold design and manufacturing technology. Wang Yuebin, chairman of the company, said: "Growth to a certain stage, the door companies must shift from price competition to quality competition, improve scientific and technological content, and produce more cost-effective products."
Going forward with the Yangyang Group office building, there is a beautiful “patent wallâ€. Hundreds of patent licensing certificates reflect the innovative capabilities of the company and also promote the continuous growth of the company. "According to the direction of development, we must certainly go deeper at both ends. On the one hand, we are trying to build the brand of Bu Yang. On the other hand, we have also invested a lot of energy in front-end research." Cheng Jian said.
The Xinduo Group introduced the single-person dust-free spray booth produced by the American Nordson Company and the Swiss simulation NC transfer system, which is integrated on the equipment to be "internationalized."
The German doors of the Spring Door Industry are exotic and have become a major highlight of the market. The T-type door is based on German technology. The core of the door is imported with the core Portland core board and the door panel is made of imported CPL material. The product has strong advantages in sound insulation, heat preservation, sealing, impact resistance and other properties.
Statistics show that since 2006, the industry's new product output rate has been increasing year by year, especially in 2008, the industry has developed more than 200 new products, added 236 new patented products, and the rate of new product output has exceeded 30%.