In the printing and printing industry in Jinan, packaging printing is the fastest growing and relatively high-profit area. The output value of packaging printing in the United States accounts for more than 30% of the global packaging printing output value. China's packaging and printing has shown a rapid growth trend with the development of the national economy. Packaging and printing are inseparable in various fields such as machinery, medicine, textiles, telecommunications, instruments and meters.
At present, the continuous development of electronic publications will impact the traditional paper books, which will inevitably lead to a significant decline in the book printing business, and the packaging and printing industry will not bring any impact, and even an upward trend. Therefore, in the global printing industry transformation stage, packaging and printing enterprises should seize the opportunity to become bigger and stronger. How Jinan packaging and printing industry is transformed from traditional processing and manufacturing to modern design service industry is a topic worthy of study.
1. Green packaging and environmental protection requirements Prevention and reduction of pollution is a very important task for the printing industry in the future. Green printing has become the most basic specification requirement in the US printing industry. Green packaging is bound to be the theme of packaging industry development worldwide. And remarkable features. Packaging and printing enterprises should try to use non-polluting or less polluting raw and auxiliary materials such as environmentally friendly inks, paper, water-based glues and water-based varnishes to research and promote new printing technologies and new technologies that meet environmental protection requirements.
Second, the digital printing process construction Digital process is a production process that printing and packaging enterprises must gradually establish and standardize. The author has examined the pre-press digital process management of the Hearst Publishing Group and Time magazine in the United States, which is very rigorous and in place. We are deeply impressed by the digital process, which is based on the digitization of information and the entire process of printing. The graphic information box produces control information for integration and control of the system.
In the digitalization process of Jinan album printing, we should first pay attention to the establishment of ERP system, color management system, document information transmission system, digital proofing and other processes. Through the establishment of the digital process, in the future, we can realize the direct connection between the printing factory and the customer through the computer system, the printing production management, and the remote proofing sample.
At the same time, the establishment of digital asset management system is also worthy of our attention. Printing companies should systematically manage the digital data of customers' texts, pictures, images, etc., which can enhance our ability to serve our customers. At the same time, we can extract more valuable information from many materials and help us improve the printing production process. Management, inspires our marketing of print value-added services.
Third, product design and service innovation For packaging and printing companies, we should focus on the research and development and marketing of independent products. While providing customers with exquisite print services, we can also develop paper products such as wrapping paper, office stationery, gift boxes, etc., to build their own brands, strengthen the influence of enterprises in the market, and thus enhance the company's ability to continue to make profits. Product innovation also includes innovation in service models. Traditional sample printing services have been difficult to adapt to the increasingly diverse service requirements of customers, and we should think about how to innovate in the printing service model.
For example, traditional prepress proofing can take advantage of our technological advantages in data processing to transform into the role of cross-media data processing center service providers, information carrier providers, and media solution providers. Packaging and printing companies can take advantage of our printing technology and transform into the role of “providing customers with a full range of packaging solutions for creative design printing and packagingâ€.
Packaging and printing will be developed from the current printing, leading to product packaging design, packaging and printing companies gradually move from taking packaging printing to providing comprehensive packaging solutions. The copyright of product design has become the hotspot of Jinan album printing enterprises, that is, who owns the copyright of product packaging design, who decides the printing right of packaging products. If the printing company owns the copyright of the product packaging design, then it has the printing business of packaging these products. As a packaging and decorating printing company, it is necessary to establish a complete product packaging design department, in order to ensure the market share of the packaging printing business.
Fourth, brand building Jinan album printing http:// for the various industries to print processing services to printing to provide value-added information services for enterprises, all kinds of concepts, which reflects the printer's thinking about the future competitive market. The importance of brands for printing companies should gradually be recognized by enterprises. Printing companies often value the service of branded corporate customers, but often overlook the brand cultivation of their own companies. In the future market competition, equipment, technology and products tend to be homogenized, and the importance of the brand is unquestionable.
V. Training and education of printing technology A stable and high-quality staff team is very important for the printing enterprise, regardless of the color control, ink and water balance in the printing process, or the UV, film, and crepe paper in the post-press processing. Die cutting, binding, paste box and other processes, the requirements of staff skills are very strict. The training of the printing press is very worthy of attention, but we must not neglect the skills training of the postpress operators, especially in the field of packaging and printing.
Jinan album printing enterprises need not only international talents but also fully professional employees. A fully professional workforce requires intensive training and training in areas such as vocational training, business ethics, and the voluntary nature of normative operations. At the same time, we should care about printing vocational education. The quality of vocational education affects the overall quality of the employees in the future transformation. This is the basic factor to improve the competitiveness of enterprises. In addition to traditional printing education, it should also pay attention to the practical skills of professional practitioners and professional vocational education.
Jinan Wanquan Color Printing Co., Ltd. was established in 2004. With the joint efforts of all employees, Wanquan Color Printing has developed into a professional and high-standard printing enterprise. The production capacity of large-scale printing projects can also provide short-board fast printing services. In order to better serve our customers, our company has built a large-scale integrated printing service organization integrating design, printing and post-binding. The company has a new Heidelberg 6 open, Komori 4 open, printing press and prepress, With better equipment such as post-press, the next step is to introduce a new Japanese 7-color rotary machine, expanding from traditional business printing services to reel label printing press services. Since its establishment seven years ago, the company has established a good reputation in the industry based on the business philosophy of honesty, quality as the root, cooperation and win-win, and has won the trust and support of customers.
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